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۸ بازديد
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
cram together first into large villages, then into towns, and finally into
cities, all of them joined together by new kingdoms and commercial
networks.
Yet in order to take advantage of these new opportunities, food
surpluses and improved transportation were not enough. The mere fact
that one can feed a thousand people in the same town or a million
people in the same kingdom does not guarantee that they can agree how
to divide the land and water, how to settle disputes and conflicts, and
how to act in times of drought or war. And if no agreement can be
reached, strife spreads, even if the storehouses are bulging. It was not
food shortages that caused most of history’s wars and revolutions. The
French Revolution was spearheaded by affluent lawyers, not by famished
peasants. The Roman Republic reached the height of its power in the
first century BC, when treasure fleets from throughout the Mediterranean
enriched the Romans beyond their ancestors’ wildest dreams. Yet it was
at that moment of maximum affluence that the Roman political order
collapsed into a series of deadly civil wars. Yugoslavia in 1991 had more
than enough resources to feed all its inhabitants, and still disintegrated
into a terrible bloodbath.
The problem at the root of such calamities is that humans evolved for
millions of years in small bands of a few dozen individuals. The handful
of millennia separating the Agricultural Revolution from the appearance
of cities, kingdoms and empires was not enough time to allow an instinct
for mass cooperation to evolve.
Despite the lack of such biological instincts, during the foraging era,
hundreds of strangers were able to cooperate thanks to their shared
myths. However, this cooperation was loose and limited. Every Sapiens
band continued to run its life independently and to provide for most of
its own needs. An archaic sociologist living 20,000 years ago, who had
no knowledge of events following the Agricultural Revolution, might
well have concluded that mythology had a fairly limited scope. Stories
about ancestral spirits and tribal totems were strong enough to enable
500 people to trade seashells, celebrate the odd festival, and join forces
to wipe out a Neanderthal band, but no more than that. Mythology, the
ancient sociologist would have thought, could not possibly enable
millions of strangers to cooperate on a daily basis.
But that turned out to be wrong. Myths, it transpired, are stronger
 
 
than anyone could have imagined. When the Agricultural Revolution
opened opportunities for the creation of crowded cities and mighty
empires, people invented stories about great gods, motherlands and joint
stock companies to provide the needed social links. While human
evolution was crawling at its usual snail’s pace, the human imagination
was building astounding networks of mass cooperation, unlike any other
ever seen on earth.
Around 8500 BC the largest settlements in the world were villages such
as Jericho, which contained a few hundred individuals. By 7000 BC the
town of Çatalhöyük in Anatolia numbered between 5,000 and 10,000
individuals. It may well have been the world’s biggest settlement at the
time. During the fifth and fourth millennia BC, cities with tens of
thousands of inhabitants sprouted in the Fertile Crescent, and each of
these held sway over many nearby villages. In 3100 BC the entire lower
Nile Valley was united into the first Egyptian kingdom. Its pharaohs
ruled thousands of square kilometres and hundreds of thousands of
people. Around 2250 BC Sargon the Great forged the first empire, the
Akkadian. It boasted over a million subjects and a standing army of
5,400 soldiers. Between 1000 BC and 500 BC, the first mega-empires
appeared in the Middle East: the Late Assyrian Empire, the Babylonian
Empire, and the Persian Empire. They ruled over many millions of
subjects and commanded tens of thousands of soldiers.
In 221 BC the Qin dynasty united China, and shortly afterwards Rome
united the Mediterranean basin. Taxes levied on 40 million Qin subjects
paid for a standing army of hundreds of thousands of soldiers and a
complex bureaucracy that employed more than 100,000 officials. The
Roman Empire at its zenith collected taxes from up to 100 million
subjects. This revenue financed a standing army of 250,000–500,000
soldiers, a road network still in use 1,500 years later, and theatres and
amphitheatres that host spectacles to this day.
 
 
16. A stone stela inscribed with the Code of Hammurabi, c.1776 BC.
Impressive, no doubt, but we mustn’t harbour rosy illusions about
‘mass cooperation networks’ operating in pharaonic Egypt or the Roman
Empire. ‘Cooperation’ sounds very altruistic, but is not always voluntary
and seldom egalitarian. Most human cooperation networks have been
geared towards oppression and exploitation. The peasants paid for the
burgeoning cooperation networks with their precious food surpluses,
despairing when the tax collector wiped out an entire year of hard
labour with a single stroke of his imperial pen. The famed Roman
amphitheatres were often built by slaves so that wealthy and idle
Romans could watch other slaves engage in vicious gladiatorial combat.
Even prisons and concentration camps are cooperation networks, and
 
 
can function only because thousands of strangers somehow manage to
coordinate their actions.
17. The Declaration of Independence of the United States, signed 4 July 1776.
All these cooperation networks – from the cities of ancient Mesopotamia
to the Qin and Roman empires – were ‘imagined orders’. The social
norms that sustained them were based neither on ingrained instincts nor
on personal acquaintances, but rather on belief in shared myths.
How can myths sustain entire empires? We have already discussed one
such example: Peugeot. Now let’s examine two of the best-known myths
of history: the Code of Hammurabi of c.1776 BC, which served as a
cooperation manual for hundreds of thousands of ancient Babylonians;
 
 
and the American Declaration of Independence of 1776 AD, which today
still serves as a cooperation manual for hundreds of millions of modern
Americans.
In 1776 BC Babylon was the world’s biggest city. The Babylonian
Empire was probably the world’s largest, with more than a million
subjects. It ruled most of Mesopotamia, including the bulk of modern
Iraq and parts of present-day Syria and Iran. The Babylonian king most
famous today was Hammurabi. His fame is due primarily to the text that
bears his name, the Code of Hammurabi. This was a collection of laws
and judicial decisions whose aim was to present Hammurabi as a role
model of a just king, serve as a basis for a more uniform legal system
across the Babylonian Empire, and teach future generations what justice
is and how a just king acts.
Future generations took notice. The intellectual and bureaucratic elite
of ancient Mesopotamia canonised the text, and apprentice scribes
continued to copy it long after Hammurabi died and his empire lay in
ruins. Hammurabi’s Code is therefore a good source for understanding
the ancient Mesopotamians’ ideal of social order.3
The text begins by saying that the gods Anu, Enlil and Marduk – the
leading deities of the Mesopotamian pantheon – appointed Hammurabi
‘to make justice prevail in the land, to abolish the wicked and the evil, to
prevent the strong from oppressing the weak’.4 It then lists about 300
judgements, given in the set formula ‘If such and such a thing happens,
such is the judgment.’ For example, judgements 196–9 and 209–14 read:
196. If a superior man should blind the eye of another superior man,
they shall blind his eye.
197. If he should break the bone of another superior man, they shall
break his bone.
198. If he should blind the eye of a commoner or break the bone of a
commoner, he shall weigh and deliver 60 shekels of silver.
199.
If he should blind the eye of a slave of a superior man or break
the bone of a slave of a superior man, he shall weigh and deliver
 
 
one-half of the slave’s value (in silver).5
209.
If a superior man strikes a woman of superior class and thereby
causes her to miscarry her fetus, he shall weigh and deliver ten
shekels of silver for her fetus.
210. If that woman should die, they shall kill his daughter.
211.
If he should cause a woman of commoner class to miscarry her
fetus by the beating, he shall weigh and deliver five shekels of
silver.
212. If that woman should die, he shall weigh and deliver thirty
shekels of silver.
213.
If he strikes a slave-woman of a superior man and thereby causes
her to miscarry her fetus, he shall weigh and deliver two shekels
of silver.
214.
If that slave-woman should die, he shall weigh and deliver
twenty shekels of silver.6
After listing his judgements, Hammurabi again declares that
These are the just decisions which Hammurabi, the able king, has established and thereby has
directed the land along the course of truth and the correct way of life … I am Hammurabi, noble
king. I have not been careless or negligent toward humankind, granted to my care by the god
Enlil, and with whose shepherding the god Marduk charged me.7
Hammurabi’s Code asserts that Babylonian social order is rooted in
universal and eternal principles of justice, dictated by the gods. The
principle of hierarchy is of paramount importance. According to the
code, people are divided into two genders and three classes: superior
people, commoners and slaves. Members of each gender and class have
different values. The life of a female commoner is worth thirty silver
 
 
shekels and that of a slave-woman twenty silver shekels, whereas the eye
of a male commoner is worth sixty silver shekels.
The code also establishes a strict hierarchy within families, according
to which children are not independent persons, but rather the property
of their parents. Hence, if one superior man kills the daughter of another
superior man, the killer’s daughter is executed in punishment. To us it
may seem strange that the killer remains unharmed whereas his
innocent daughter is killed, but to Hammurabi and the Babylonians this
seemed perfectly just. Hammurabi’s Code was based on the premise that
if the king’s subjects all accepted their positions in the hierarchy and
acted accordingly, the empire’s million inhabitants would be able to
cooperate effectively. Their society could then produce enough food for
its members, distribute it efficiently, protect itself against its enemies,
and expand its territory so as to acquire more wealth and better security.
About 3,500 years after Hammurabi’s death, the inhabitants of
thirteen British colonies in North America felt that the king of England
was treating them unjustly. Their representatives gathered in the city of
Philadelphia, and on 4 July 1776 the colonies declared that their
inhabitants were no longer subjects of the British Crown. Their
Declaration of Independence proclaimed universal and eternal principles
of justice, which, like those of Hammurabi, were inspired by a divine
power. However, the most important principle dictated by the American
god was somewhat different from the principle dictated by the gods of
Babylon. The American Declaration of Independence asserts that:
We hold these truths to be self-evident, that all men are created equal, that they are endowed by
their Creator with certain unalienable rights, that among these are life, liberty, and the pursuit of
happiness.
Like Hammurabi’s Code, the American founding document promises that
if humans act according to its sacred principles, millions of them would
be able to cooperate effectively, living safely and peacefully in a just and
prosperous society. Like the Code of Hammurabi, the American
Declaration of Independence was not just a document of its time and
place – it was accepted by future generations as well. For more than 200
years, American schoolchildren have been copying and learning it by
 
 
heart.
The two texts present us with an obvious dilemma. Both the Code of
Hammurabi and the American Declaration of Independence claim to
outline universal and eternal principles of justice, but according to the
Americans all people are equal, whereas according to the Babylonians
people are decidedly unequal. The Americans would, of course, say that
they are right, and that Hammurabi is wrong. Hammurabi, naturally,
would retort that he is right, and that the Americans are wrong. In fact,
they are both wrong. Hammurabi and the American Founding Fathers
alike imagined a reality governed by universal and immutable principles
of justice, such as equality or hierarchy. Yet the only place where such
universal principles exist is in the fertile imagination of Sapiens, and in
the myths they invent and tell one another. These principles have no
objective validity.
It is easy for us to accept that the division of people into ‘superiors’
and commoners’ is a figment of the imagination. Yet the idea that all
humans are equal is also a myth. In what sense do all humans equal one
another? Is there any objective reality, outside the human imagination,
in which we are truly equal? Are all humans equal to one another
biologically? Let us try to translate the most famous line of the American
Declaration of Independence into biological terms:
We hold these truths to be self-evident, that all men are created equal, that they are endowed
by their Creator with certain unalienable rights, that among these are life, liberty, and the
pursuit of happiness.
According to the science of biology, people were not created’. They have
evolved. And they certainly did not evolve to be ‘equal’. The idea of
equality is inextricably intertwined with the idea of creation. The
Americans got the idea of equality from Christianity, which argues that
every person has a divinely created soul, and that all souls are equal
before God. However, if we do not believe in the Christian myths about
God, creation and souls, what does it mean that all people are ‘equal’?
Evolution is based on difference, not on equality. Every person carries a
somewhat different genetic code, and is exposed from birth to different
environmental influences. This leads to the development of different

yt4

۸ بازديد
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The Screec Lawyer
Chance didn't ask me to sit down, but I did and he didn't like that either.
«You were next to the guy when he got shot," he said unpleasantly, after I said
DeVon Hardy's name.
«Yc " I .des, sa1 .
"Terrible for you, huh?"
"It's over. Mr. Hardy, who's now dead, was evicted from a warehouse. Was it
one of our evictions?"
"It was," said Chance, but he didn't look at me as he spoke. I guessed that
Arthur Jacobs had looked at the file with him, earlier in the day. "What about
it?" added Chance.
«w, h ;>"
was e a squatter.
"Of course he was. They're all squatters, aren't they? Our client just got them
out of the warehouse."
«Ar_e you sure he was a squatter? Not a tenant?"
Chance looked angry. "What do you want?"
"Could I see the file?"
"N ,,o.
"Wh ;>"y nor.
'Tm very busy. Will you please leave?"
"Ifhe was a squatter, there's no problem. Why can't I see the file?"
"Because it's mine, and I said no. How's that?''
"Maybe that's not good enough."
He stood, his hands shaking as he pointed to the door. I smiled at him and left.
T he legal assistant from the hall had heard everything and we exchanged looks
and smiles as I passed his desk. "The man's a fool," he said, very quietly. I smiled
. «v ,,
agam. res.
Bue what was Chance hiding? There was something wrong and it was in that
file. I had to get it. I went back to my office to think. The phone rang. It was
Claire.
"Why are you at the office?" She spoke very slowly and her voice was colder
than the snow outside.
I looked at my watch. I remembered we had arranged to have dinner together
at the apartment. «I, uh, well, a client called from the West Coast." I had used
this lie before. It didn't matter.
'Tm waiting, Michael. Should I start to eat?"
"No, I'll be back at the apartment as fast as I can."
I ran from the building into the snowstorm, but I didn't really care that
another evening together had been ruined.

18
 
 
Chapter 4 - Mom and Dad
A few hours lacer, Claire and I were having our coffee by the kitchen window.
The snow had finally stopped. I had an idea. "Let's go to Florida," I said.
She gave me a cold look. "Florida?"
"OK, the Bahamas. We can leave tomorrow."
"It's impossible."
"Not at all. I don't have to work for a few days ... "
"Wh ;>"y not.
"Because I'm going crazy, and at Drake & Sweeney if you go crazy, then you
get a few days off."
"You are going crazy."
"I know. Ir's fun, actually. People are nice to you.They smile. Polly brought
me cookies today. I like it."
The cold look returned and she said, "I can't.,,
And that was the end of that. I knew she couldn't do it. She was a doctor,
people had appointments with her. But also, she didn't want to go with me.
''OK," I said. "Then I'm going to Memphis for a couple of days to see my
parents.,,
"Oh really," she said. She didn't even sound interested.
"I ·need to see my parents. It's been almost a year. And this is a good time, I
think. I don't like the snow and I don't feel like working. Like I said,I'm going
,,
crazy.
Claire got up and went to bed. "Well, call me," she said over her shoulder. I
knew char was the end of my marriage. And I hated to have to tell my mother.

My parents were in their early sixties and trying to enjoy not working for the first
time in their lives. Mom had been a bank manager. Dad had been a lawyer in
Atlanta. They had worked hard, saved hard, and given me the best of everything.
Dad always wanted me to be a lawyer, like him.
I rented a car at Memphis airport and drove east to the rich part of the city
where the white people live. The blacks had the center of the city and the whites
the area outside. Sometimes the blacks moved out from the -��ntcr into a white
area and then the whites moved further out.
My parents lived on a golf course in a new glass house. You could see the golf
course from every window. I had called from the airport, so Mom knew I was
commg.
"What's wrong?" she asked when she saw me.
''N h' I' fi "ot mg. m me.
golf course /'golf brs, 'g:,lf-/ (n) an area of land where you play golf
19
 
 
The Street Lawyer
"Wherls Claire? You guys never call us, you know. I haven't heard her voice in
two months.,,
"Claire,s fine, Mom. We're both alive and.healthy and working very hard.,,
''Are you spending enough time together?"
"N ,,o.
"Aie you spending any time together?"
"Not much." I saw the tears in her eyes. "rm sorry, Mom. It's lucky we don't
have kids."
To talk about something else, I told her the story of Mister.
"Aie you all right?" she asked, a look of shock on her face.
"Of course. I'm here, aren,t I? T he company wanted me to take a couple of
days' holiday, so I came home.,,
"You poor thing. Claire, and now this. ,,
Later that afternoon, my dad and I played golf.
"Dad, I'm not very happy at Drake & Sweeney," I said. "I don't like what I'm
d�n�"
"Welcome to the world, son. You think the guys in factory jobs like what
they're doing? You're getting rich, they aren't. Be happy."
He was happy. He was winning at the gol£ Ten minutes later he said, "Are
you changing jobs?"
"rm thinking about it.,,
"Why don't you just say what you're trying to say?"
As usual, I fdt weak and like I was running away from something.
"I'm thinking about working for the homeless," I said. "As a lawyer," I added
quickly.
Dad didn't stop playing. He hit a ball into the distance. "rd hate to see you
throw it all away, son," he said. "You'll be a partner in a few years.,, We walked
after his ball. "A street guy's killed in front of you and you have to change the
world? You just need a few days away from work."
Is that all?
golf /'go:lf, 'go:lf/ (n) a game in which you hit a small white ball into holes in the ground
20
 
 
D{�,..,<:)C,.ic,:;.re,..
0

irLanguage.com
I /I'
Chapter 4 - Mom and Dad
'
/.I
21
 
 
Activities 3
IID Were you rig�t?
Look back at Activity 2:4. What does Michael deci�e to do about:
1 DeVon Hardy's death?
2 his marriage?
3 his job?
IIB What more did you learn?
1 Compare the 14th Street Law Center with Michael's office at Drake &
Sweeney. In which office or offices can these be found?
metal desks Persian carpets an old photocopier windows
pieces of carpets a _computer files a photo of Martin Luther King
red leather armchairs dust and dirt an expensive desk
The Law Center Michael's office Both offices
Metll desks
2 Who says these words? Write the names. Then discuss what they tell you
about that person and their part in the story.
a "You looking for somebody?"
b "Sit down. But you might get dirty."
c "Because it's mine, and I said no."
d ''I'm waiting, Michael. Should I start to eat?"
e "Are you spending any time together?"
f "Welcome to the world, son."
22
 
 
 
CHAPTER I
Lontae Burton
Inside were a young mother and her children, all dead. The mother had
started the engi.ne ofthe old car and left it running.
O f course the apartment was empty when I returned Friday night, but
there was a note in the kitchen. Just like me, Claire had gone home to
her parents in Providence for a couple of days. I knew Claire wanted to end the
marriage, too. I just didn't know how badly.
I went for a long walk. It was very cold outside, with a strong wind. I passed
beautiful homes with families in them, eating and laughing and enjoying the
warmth.
Then I moved onto M Street. Friday night on M was always fun time; the
bars and coffee shops were full, and people were waiting in line to get into the
restaurants.
24
 
 
Chapter 5 - Loncae Burton
I stopped at the window of a music dub, listening to sad music with snow over
my feet, watching the young couples drink and dance. For the first time in my life,
I didn't feel young. I was thirty-two, but in the last five years I had worked more
than most people do in twenty. I was tired. Those pretty girls in there would never
look at me now.
I went back to the apartment. At some time after nine, the phone rang. It was
Mordecai Green. ''Are you busy?,, he asked.
"To do what?"
"To work. The shelters are full. We don1t have enough helpers."
'Tve ... never done that kind of work."
"Can you put butter on bread?,,
"I th'nk "1 so.
"Then you're the man for us. We're at a church on 13th and Euclid.,,
"I'll be there in twenty minutes.,,
I changed into the oldest cloches I had, jeans and an old blue jacket, and rook
most of my money out of my wallet. As I closed the apartment door behind me, I
was excited and I didn't exactly know why.
I parked the Lexus opposite the church. The attack I half expected didn't
happen. No gangs. The snow kept the streets empty and safe, for now. I went into
the church, down into a big room below it, and entered the world of the homeless.
Ir was unbelievable how many people were in that room. Volunteers were
giving out blankets and apples. Mordecai was pouring fruit juice imo paper cups
and talking all the time. A line waited patiently for food at a table.
I went ro Mordecai and he said hello like I was an old friend. "It's crazy," he
said. ''One big snowstorm and we work all night.,, He showed me the bread, the
burrer, the meat, and the cheese. "Ir's real complicated. You do ten with meat and
then ten with cheese. 0 K?"
«Yeah."
«You learn fast." Then he disappeared.
I made ten sandwiches quickly, then I slowed and watched all the people. Most
of the homeless looked down at the floor. Most of them said «thank you" to the
volunteers when they got the food. Then they ate slowly. Even the children were
careful with their food.
Mordecai came back and started making sandwiches next to me. "W here does
the food come from?" I asked him.
"Food bank. People give it. Tonight we're lucky because we have chicken
usually ies just vegetables

fdew

۶ بازديد
 
 
 
 
 
 
 
 
 
 
K. Prakash
11

Chapter 2

ROADS

The economic, industrial, social and cultural development of any country is directly
linked with the transportation facilities existing in that country. Following are the four major
modes of transportation.

* Roadways * Railways * Waterways * Airways

Each of these modes have their own merits and limitations. However, the transportation
through roadways is the only mode which gives maximum service to the users, because of the
flexibility and freedom it offers to the users.

Some Definitions

Terrain: It is the landscape. As per IRC, it can be classified as in Table 1.

Table 1: Classification of Terrain

% cross slope of the ground
Classification
0 10
Plain / Level
10 25
Rolling
25 60
Mountainous
> 60
Steep
Formation: It is the ground surface obtained for the construction of road after the earth works
are over.

Road: It is a solid and convenient path over which vehicular traffic takes place lawfully.

Pavement: It is the surface structure over the soil sub-grade constructed in order to provide
smooth and comfortable ride for the vehicles.
 
 
K. Prakash
12

HIGHWAY CROSS SECTIONAL ELEMENTS

1. Carriage way (Pavement) (Fig. 1): It is that part of a road which carries vehicular traffic.
Its width depends upon the width of the vehicle, minimum side clearance to be provided
for safety and number of lanes. (* The carriage way intended for one line of traffic
movement is called a traffic lane). It should be sufficient enough to carry the design
traffic. Hence, there can be a single lane or more lanes of traffic. The widths of carriage
way for roads with different lanes are given in Table 2.

Table 2: Widths of carriage way (as per IRC)

No. of lanes
Width of carriage way
Single lane
3.75 m
Two lanes without raised kerbs
7 m
Two lanes with raised kerbs
7.5 m
Multi lane pavements
3.5 m per lane
Note:

i. On unimportant roads, an intermediate carriage way of width 5.5 m may also be
adopted instead of a regular two lane width.

ii. On village roads, the lower limit of the width of carriage way of a single lane is 3 m.

2. Shoulder (Fig. 1): It is a strip of land provided on either side of the carriage way, which
has sufficient strength to support a loaded truck in wet weather. It serves

as an emergency lane for parking break-down vehicles

as a service lane

sometimes, for over taking

It is desirable to have a minimum shoulder width of 4 6 m. As per IRC, the
minimum shoulder width is 2.5 m.

3. Road way width (Width of formation) (Fig. 1): It is the total width of carriage way
together with shoulder on either side. It is nothing but the finished top width of the earth
work in cutting or in embankment. For divided highways, it includes the central medians
also. The standardised widths of roadway are listed in Table 3.
 
 
K. Prakash
13

Table 3: Width of road way for different classes of roads (as per IRC)

Class of road

Road way width: m

On plain and rolling
terrain

On mountainous and deep
terrain

National and State Highways

a. Single lane

b. Two lane

12

12

6.25

8.8

Major district roads

a. Single lane

b. Two lanes

9

9

4.75


Other district roads

a. Single lane

b. Two lane

7.5

9

4.75


Village Roads

Single lane
7.5 4
4. Right of way (Road land width) (Fig. 1): It is the land acquired for the road along its
alignment. While deciding it, cost of the land and future plans of upgrading the proposed
road should also be kept in mind. Table 4 lists the right of way for different classes of
roads.

Table 4: Recommended right of way for different classes of roads in m

Class of
road

Plain and Rolling Terrain
Mountainous and steep
terrain

Open area
Built-up area Open area Built-up
area

Normal
Range Normal Range Normal Normal
NH & SH
45 30-60 30 30-60 24 20
MDR
25 25-30 20 15-25 18 15
ODR
15 15-25 15 15-20 15 12
VR
12 12-18 10 10-15 9 9
 
 
K. Prakash
14

5. Traffic separator (Fig. 2): It is a strip of land that may be provided on the road, which
helps to prevent head-on collisions between the vehicles moving in opposite directions on
adjacent lanes (in which case it is called as median or dividing island), to channalise the
traffic at intersections, to segregate slow traffic and to protect pedestrians. These are
normally 3 5 m wide.

6. Parking lanes (Fig. 2): Normally, these are provided on urban roads for parking vehicles.
A width of about 3 m is normally required for these lanes.

7. Cycle tracks (Fig. 2): These are provided in urban areas where the volume of cycle traffic
on the road is very high. Minimum width suggested for these tracks is about 2m.

8. Foot paths (Side walks) (Fig. 2): These are the path ways provided on either side of the
road exclusively for the movement of pedestrians. These are provided to protect the
pedestrians from accidents. Minimum width of foot path should be about 1.5 m.

9. Kerb: It is the boundary between the pavement and shoulder / footpath / parking space.
It may be of hard stone or of good quality precast concrete. In urban regions, it is
describe to provide kerbs.

COMPONENT OF A PAVEMENT / ROAD

Based on their structural behaviour, pavements can be of two types namely, flexible
pavements and rigid pavements.

Flexible pavement: It has four components (i) Soil sub-grade (ii) Sub-base course (iii) Base
course (iv) Surface course (Fig. 3)

Sub grade: It is the natural soil on which the roads are constructed. It can also refer to the top
of the embankment over which the pavement is laid. The surface of the sub-grade is
generally known as formation. Entire load of the structure and that of traffic on the road
surface are ultimately transferred to the sub-grade. If natural sub-grade is not of good
quality, it requires strengthening through compaction.

Sub-base course: The layer which is immediately above the sub-grade is the sub-base. It
consists of granular materials (naturally occurring / compacted / stabilized with cement or
lime). This layer shall be stronger than sub-grade. It performs the following functions.

It distributes the traffic loads to sub-grade underneath
 
 
K. Prakash
15

It acts as a good drainage layer

It prevents moisture migration from the sub-grade upwards

Natural sand, murrum, gravel, crushed stone, crushed concrete, laterite etc. can be the
granular material constituents of sub-base course.

Note: The provision of sub-base course is optional and situation dependent. If the traffic
loads are heavy and the sub-grade quality is low, the design thickness is more. In such cases,
it becomes inevitable to provide the sub-base course.

Base course: This is the main load bearing layer, underlying the wearing or surface course.
The material of the base shall be of high quality. It is normally made of crushed / broken
aggregates mechanically interlocked by rolling and bonded together with screenings, soil
binder and water (Water Bound Macadam). The main function of this layer is to withstand
the high traffic loads imposed at the surface and to distribute them to the underlying layers of
the pavement.

Surface course (Wearing course): It generally consists of a binder course (normally
bituminous macadam) and a 2 5 cm thick bituminous surface dressing. The functions of
this surface are

to withstand the stresses induced by the traffic, without undergoing unacceptable
deformations.

to prevent the ingress of water (i.e. water proofing the base course)

to provide a smooth, skid resistant riding surface.

Rigid Pavement: It has 2 3 components Natural sub-grade, base course (optional) and
cement concrete slab (Fig. 4). The cement concrete slab itself can serve as a wearing surface
as well as an effective base course.

Some Definitions

Carpet: It is nothing but the top surface of a pavement consisting of coarse aggregates of 12.5
and 10 mm sizes, pre-mixed with bitumen or tar binder compacted to a thickness of 20 mm.
 
 
K. Prakash
16

For good performance, this course has to be covered by a suitable seat coat such as premixed
sand bitumen seat coat before opening to traffic.

Camber (Cross Slope) (Fig. 5): It is the slope provided to the road surface in the transverse
direction to drain off the rain water from the road surface.

Super elevation (Fig. 6): Whenever a vehicle negotiates a horizontal curve on the road, by
virtue of its speed, it is subjected to a centrifugal force which tends to throw the vehicle away
from the centre of curvature of the curve. To counteract this effect, the outer edge of the road
/ pavement is raised with respect to the inner edge throughout the length of the horizontal
curve. This transverse slope given to the pavement surface is known as super elevation or
cant or banking.

Berm (Fig. 7): It is the horizontal stretch of land left at the ground level between the toe of an
embankment and the top edge of cutting, provided to ensure the stability of a long slope.

CLASSIFICATION OF ROADS

Roads can be classified based on different criteria.

I. Based on administrative jurisdiction and function:

Primary System

Express way

National Highway (NH)

Secondary System

State Highway (SH)

Major District Roads (MDR)

Tertiary System

Other District Roads (ODR)

Village Roads (VR)

Note: Highways are nothing but roadways having certain minimum standards
 
 
K. Prakash
17

Express way

These are special category of highways with superior facilities and design standards,
meant for very high volume of traffic at high speed. They are provided with divided carriage
ways, controlled access, grade separations at intersections and fencing. Parking, loading and
unloading of goods and pedestrian traffic are not permitted on these highways. They come
under the jurisdiction of central or state government depending upon whether the route is a
national highway or a state highway.

National Highway (NH)

These are the arterial roads of the country for inter-state and strategic traffic. They
connect national and state capitals, major ports, railway junctions and border. All national
highways are designated through numbers.

Ex: NH3: National Highway connecting Atari to Manali

NH21: National Highway connecting Jaipur to Agra

NH44: National Highway connecting Srinagar to Kanyakumari

Fig. 8 shows the cross section of a NH in rural area.

State Highway (SH)

These are the arterial roads of a state for inter-district traffic. They link the national
highways and highways of adjacent states, state capital with district headquarters, important
cities within the state. Sometimes, these may carry heavier traffic volume. The national and
state highways have same design speed and geometric design specifications. Fig. 8 shows the
cross section of a SH in rural area.

Major District Roads (MDR)

These are the rods within a district, for intra-district movements. They connect places
of production and market within the district and connect highways in a district. These have
lower speed and geometric design specifications than the national and state highways. Fig. 9
shows the cross section of a Major District Road.
 
 
K. Prakash
18

Other District Roads (ODR)

These serve to connect rural areas of production with the market centres, taluk head
quarters and other main roads. They have lower design specifications than MDR. Fig. 10
shows the cross section of an ODR.

Village Roads (VR)

They connect villages with each other and with the nearest district roads, state and
national highways. Fig. 10 shows the cross section of a VR.

II. Based on their suitability for usage during different seasons of the year:

All weather roads

Fair weather roads

All weather roads

These roads are negotiable during all weather except at major river crossings.

Fair weather roads

The traffic on these roads may be suspended during monsoon season due to flooding
of the roads.

III. Based on the type of road pavement:

Paved roads

Unpaved Roads

Paved roads

These roads are provided with hard pavement course.

Unpaved Roads

These roads are not provided with hard pavement course. The earth roads and gravel
roads belong to this category.
 
 
K. Prakash
19

IV. Based on the type of pavement surfacing

Surface roads

Unsurfaced roads

Surface roads

These roads are provided with bituminous or cement concrete surface.

Unsurfaced roads

These roads are not provided with bituminous or cement concrete surface.

CLASSIFICATION OF URBAN ROADS

Roads in the urban areas form a separate class altogether and are classified into

Arterial roads

Sub-arterial roads or major roads

Collector streets or minor roads

Local streets

Arterial roads (Fig. 11)

These roads pass within the city limits and link the state and national highway system
with a limited access. They include ring road, by-pass road etc. These roads connect major
suburban centres and central business areas with residential areas. Parking, loading and
unloading activities on these roads are regulated. Pedestrian crossings are allowed only at
intersections. No residential buildings are allowed along these roads.

Sub-arterial roads (Fig. 11)

These roads are similar to arterial roads except that they have a lower level of traffic
mobility.

Collector streets (Fig. 11)

These roads link the residential areas, business and industrial areas with the arterial /
sub-arterial roads. Parking restrictions on these streets will not be there except during peak
hours of traffic

ew

۶ بازديد
rental sector (Holloway, 1994). Large corporations have additional advantages
including contacts with airports and railway (with a desk at terminals); link with
airlines and hotels to increase sales; CRS linkage and link with travel agencies and
tour operators.

Rental cars are very popular in the countries where tourism is an important
industry. Rental cars from one country can be used in other countries too. The
major car rental companies in the US are Herzs, Avis, Budget, National, etc.
Automobile manufacturing companies attract rental companies to purchase latest
vehicles and offer various schemes, discounts, etc. CRS accessibility is available
through major CRS agencies like Sabre, Galileo,etc. In India too, the practice of
car rental has caught up.

6.3.4 Taxi and Limousine Services:

Taxis and Limousines play an important role in tourism. Taxicab is a public
transport vehicle for single or small group of people and they are available for hire.
The concept has been in existence from very early periods, using the then available
vehicles. Taxi operation is subject to licensing and rate regulation by concerned
authorities.

Limousine is a very expensive luxury car driven by chauffeur with passengers in
the rear compartment. Limousine service has a unique niche market, competing
with both taxis and coaches. It is usually long and is seen either in black or white
in colour. The specialty of such a car is that it will have a barricade between the
driver and the passenger with a sliding glass between them so that the
conversations can be kept private from the driver. Airlines and corporates often
offer limousine services to their passengers or clients.

6.3.5 Recreation Vehicle:

Recreation Vehicle (RV) segment is a strong component in the land based
transportation. Slide-out technology was introduced in RVs during 1990s and has
later, advanced further. Slide outs are available with living rooms, dining rooms,
bedrooms and kitchens. Motor homes, travel trailers, fifth wheel trailers and even
fold camping trailers are some of the examples of slide outs.
 
 
132
6.4 Road Transportations in India: An Overview:

Road transport in India has a large and extensive transportation system. The
country has one of the world’s largest railway as well as road network, transporting
millions of passengers annually. During the British rule, there was significant
improvement in the horse carriages, which were used for transport in the early
days. Bicycle rickshaws became popular in the early periods of the last century,
which are still being used in many parts of India, particularly the rural areas.
Manually pulled rickshaws were also in transportation and they were seen on roads
of some major cities in India till recently. The British also introduced Trams in
some cities in India during their reign. These are still being used in some parts of
the country like, Kolkata. India has a well-developed network of roads and
highways. Highways connect almost all the major cities and towns in all the states
and union territories in India and they have an important role in the socio-
economic system of the country, especially in transporting goods. Towns near
highways have sprung up into prominence after the arrival of highways. Highways
are seen in two lanes and up to eight laned in some city outs*******ts. India has
66,590 km of National highways.

India Motor Vehicles Act 1914 is the first enactment relating to motor vehicles in
India. This was subsequently replaced by the Motor Vehicles act of 1939. There
have been many amendments to the set since then to take into account the changes
in the road transportation technology, pattern of passenger and freight movements,
development of road network and particularly the improved techniques in the
motor vehicles management.

Department of Road Transport and Highways is the apex body in India under the
Central Government, which formulates and administers policies for road transport
and national highways and also undertakes transport research with a view to
increasing the mobility and efficiency of the road transport system in the country.
The Departments’ roads wing deals with development and maintenance of the
national highways in the country and the transport wing deals with matters relating
to road transport, which involves motor vehicles legislation, taxation, insurance,
 
 
Transport Services in Tourism ETS-104
133

administration of road transport corporations act, promotion of transport
cooperatives in the field of motor transport, evolving safety measures, etc.

I. Local transportation:

In India, the most important mode of transportation is road based. Rail services are
also predominant in the country and some times, road transportation acts as
complimentary to rail transportation. The role of road and railways in the social
life of the country is very important. For example, the vast national rail and road
network enables farmers to transport their farm and agriculture produce to larger
towns, where they get better prices. The bus transportation has an important role
both in cities as well as villages. Both private and government agencies operate bus
services and in certain routes these are operated by public agencies alone. More
luxury services are now being offered, particularly by private operators. Shuttle
services, limited stop services, intercity services, charter services, town-to-town
services, express services, Volvo services, luxury coach with A/C as well as
without A/C services, etc. are the various types of road services available in India.
Luxury services are relatively costlier. In village and remote areas, Vans or Mini
buses are more prevalent. Auto Rickshaws, another common taxi service, are
available for hire which carry two or three passengers. It is a three wheeler vehicle
and a cheaper option for very small distances.

II. Cars:

The car market in India has seen a remarkable expansion during the last fifteen
years. Around twenty years back Indian roads were dominated by Ambassador
Cars followed by the FIAT. These two were ideal for Indian road conditions too.
But the arrival of Maruti Suzuki has changed the scenario dramatically and
changes the liberalization policy adopted during the early 1990s have influenced
the Indian car sector also. The cars became more popular, but cost did not go high
especially due to the compact models available at affordable prices. Indian middle
class once considered cars as luxury, but the developments in the car production
during the above period made them a necessity. Many foreign car companies have
entered into India and some of them have already gained market attention. For
instance, the Korean Hyundai. The arrival of foreign companies gave a stiff
 
 
134
competition to the Indian Car producers. This has resulted in availability of
cheaper car versions, new and variety of models, international luxury, etc.

Utility vehicle are also in demand in India. Companies like Mahindra and
Mahindra, Tata Motors, produce utility vehicles in India.

Check Your Progress I:

Filling the blanks:

1. The world’s first motorized bus (Benz truck) was made in - - - - - - - - -- -- - - -
in 1895.

2. Delhi, - - - - - - - - - - - - and Agra is the golden triangle of India.

3. In the US, about - - - - - - - - - - - - - of personal trips are made by - - - - - - - - - -

that include rental cars, trucks and recreation vehicles.

4. Recreation Vehicle (RV) segment is a strong component in the - - - - - - - - - -
based transportation.

5. First class railway service for passenger was introduced in - - - - - -- - - -- - -- in
September 17, 1825.

Check your answer with the one given at the end of the unit.

6.5 Rail Transport:

Rail transport is the transportation of passengers and goods by means of vehicles
which are designed to run along the railroads or railways. A train consists of
several individual bogies linked together with an engine which pulls them. Rail
transport is considered as a mass transportation mode and one of the most energy
efficient carriages. They make highly efficient use of space since they travel on
two parallel rails and carry hundreds of passengers together along with goods.
Passenger Rail Transportation is a prominent component in travel anywhere in the
world and it is the most important transportation mode especially in countries like
India, South Korea, Japan, China, etc. In the US, though, it does not have as much
importance and relevance as in other countries (Goeldner and Ritchie, 2003).
 
 
Transport Services in Tourism ETS-104
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The earliest forms of railways were in use thousands of years ago. For instance, in
6th century BC, Dio*******, a six kilometer railway that transported boats across the
Corinth Ishithmus in Greece. Trucks pushed by slaves ran in grooves in a
limestone track over 1300 years ago. (www.wikipedia.com) the first horse drawn
wagon ways appeared around 2000 years ago in Greece and some parts of Roman
Empire. The first railways in Great Britain were built in the early 17th century
mainly for transporting coal. In the late 18th century iron rails began to appear. In
1802, a railway station was opened in Surrey, arguably the first public railway
station in Britain. Horse-drawn conveyances were pulled on tracks as early as 1807
on the Ostermouth Railway in Britain (Lundberg and Lundberg, 1993). In 1811
the first successful and practical railway locomotive was designed by Blucher, and
an early railway locomotive was built in 1814 by George Stephenson. Steam
engine based trains were introduced by 1930s. Then onwards, rail transport has
spread and expanded, not only in Britain but all over the world. First Class
Railway service for passenger was introduced in Europe in September 17, 1825.
The first commercial railroad was begun in 1826 in Massachusetts (USA).

Between 1830 and 1850, 12,000 miles of railways were built in England and other
principal European countries. The first international rail service was offered
between Strasburg (France) and Bern (Switzerland) in 1841. Long distance rail
service was given a boost in the US when George Pullman developed Pullman
Coach with sleeping facilities for overnight journeys. (Cook, et.al., 2002). Dining
Cars and Food facilities were pioneered by Fred Harvey.

The passenger rail service became the most important transport mode and it
continued till 1940s. The prominence of rail passenger transport was lost when
automobile entered into transportation in the US. The advent and growth of air
transport worsened the status of railways. The tourist traffic on railways started to
fall from 1930. The period between 1830 and 1930 is considered as ‘Great Age’ of
Rail Travel (Holloway, 1994). Inconvenience, lack of accessibility to reach interior
destination, time consuming and continuous fare hike made railways unattractive.
But the fuel crisis that took place during the early 1970s gave a sigh of relief to
railways. Package tours on railways increased, but by mid-1980, the trend again
 
 
136
reversed. High speed trains began to operate from 1960s onwards. The highest
railway line was built in China in the year 2005-- the Qinzang railway through the
Tanggula mountain pass.

Channel tunnel rail service was introduced for passenger as well as for freight
movement by mid 1990s in Britain and shuttle services for passenger and cargo
service began through it. It offered regular rail services from London to other parts
of UK, Paris, Brussels, etc. In 1989, the community of European railways
announced plans for a transcontinental high-speed rail networks, extending some
21,000 miles, to be in place by 2015. France is also in the midst of massive
programme of railway expansion by which, they will be able to bring all the major
cities within the reach of Paris by high speed trains travelling at 186 km per hour
or more. Germany too is making plans to introduce more fast trains. The
Netherlands, Belgium, Italy, Sweden and Denmark all have similar plans.
Germany and Japan have developed Magnetic Levitation (MAGLEV) trains
capable of sped over 300mph.

Inspite of the emergence of many other forms of transport, with more speed, safety
and comfort, railways still remain an important mode of transport. The following
are the reasons why many people prefer train services instead of others (Cooper,
et.al., 2000; Sinha 1997).

Affordable cost

Relatively higher safety

The ability to move around the coach

Personal comfort

The ability to look out of the train and see enroute

Arriving at the destination rested and relaxed

Environment friendly form of transport

Centrally located termini, and decongested routes

More interaction with fellow passengers

Better bathroom and other facilities

Freedom to engage in simple recreational activities while travelling

Pantry services
 
 
Transport Services in Tourism ETS-104
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More luxury for higher payment

Speedier than a number of other forms of transport

6.5.1 Rail Travel in the World:

I. United States of America (USA):

In the USA, automobile has overtaken rail transport in every sense and the
developments and growth in air transportation too has contributed to a great extent
in the declining importance of rail transport. The declining role of rail service
caused the authorities to think about formulating strategies and measures to revamp
the rail transport system in the USA. As a remedial measure, in 1970, the US
Congress created the national Railroad Passenger Corporation (NRPC) under the
Rail Passenger Service Act. The original brand name of NRPC was Railpax, which
was later changed to AMTRAK. It is structured and managed like other large
businesses in the US. The controlling stock of AMTRAK is owned by the US
government. It offers rail passenger transportation in the major intercity markets of
the US, serving 45 states and 500 destinations on its 22,000 mile route system.
Heavily subsidized by the government (as are most national rail systems), in 1989
AMTRAK covered about 72 percent of its operating expenses from fares charged,
up from only 40 per cent in 1980 (Lundberg and Lundberg, 1993). It made many
improvements, introduced some innovations like road railer, which is a hybrid
between rail and highway trailers. They have been developed for possible use in
carrying mail behind passenger trains. Rail phone was another facility introduced
by which cellular telephone service was made available in many trains. More
comfortable seating was provided, terminal improvements were done, and visual
entertainments were introduced.

II. Europe:

Railways in Great Britain are the oldest in the world and now it consists of around
16,536 km of standard gauge track, of which 4,928 km is electrified. In Britain, rail
system was nationalized in 1948 to form the British Railways, later the British
Rail, under the control of the British Transport Commission. The British Rail is
divided into five regional authorities with separate areas of operation.
 
 
138
Germany has a network of 41,500 km, of which 20,140 km is electrified and the
total track length is 80,250 km. Around 150 private railway companies operate a
total of 14,500 powered rail vehicles: electric locomotives, electric multiple units,
diesel locomotives and diesel multiple units. Germany has a fast, efficient rail
service and is experimenting with magnetic levitation (MAGLEV) equipment.
Germany has joined the rapid-train sweepstakes with the new German Rail
Intercity Express. The trains reach speeds of up to 165 mph and cut travel time by
as much as 30 per cent. The first of these high-speed trains went into service in
1991 between Hamburg and Munich. Frankfurt has the second largest train station
in Europe: 25 tracks bring 1640 trains in and out each day.

In Spain, railways have an important role. Spain’s national rail system is being
enhanced to the same rail gauge as in the rest of Europe. The system has been
improved between Seville and Madrid, using French TGVs, and it has reduced the
travel time by more than two hours as compared to the previous travel duration. In
Sweden, the railway system spans over 13,000 km. The first railway in Sweden
was constructed in 1855 and the major operator is the government owned SJAB. In
Sweden, rail transport has been partially privatized, but the major operator; SJAB
and the Green Cargo are fully state owned. First railroad for public transport was
opened in 1849 using horse driven carriages. In those days railways played an
important role, especially in the case of industries. The main railways were built
during 1860 to 1930.

In Switzerland, the railroad network spans over 5,063 km which mainly includes
standard gauge with a length of 3652 km and narrow gauge of 1,383km. Trans-
Siberian Railway is a network of railways connecting Moscow and European
Russia with the Russian Far East provinces, Mongolia, China and the Sea of Japan.
Its main route runs from Moscow to Vladivostok via southern Siberia that was
built during the period between 1891 and 1916.

High speed trains (around 180 mile per hour) are operated in France, Britain, Italy,
Japan, Germany, Sweden, Korea, and Spain. Introduction of high speed rail service
between London, Paris, France, etc. was an important milestone in the history of
rail transport (Cook, et.al., 2002). Eurail pass was first introduced by Austria,
Belgium, Denmark, France, West Germany, Italy, Luxembourg, Holland, Norway,

qw

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122
WTO, (2005). Tourist Statistics, Overview, United Nationa World
Tourism Organizations, Madrid.

5.10 Review Questions:

1. Discuss in detail about the evolution of Air Transport.

2. Explain hub and spoke system and code sharing.

3. When was air corporation act first introduced in India?

4. Where the first experimental fight of the first aircraft by Wright
Brothers took place?

5. Which is the largest aircraft?

6. Who was the father of Indian Civil Aviation?

5.11 Exercise:

Identify various airlines, which are operating services to the city nearest
to your place.

Try to prepare the story of the merger of Air India and Indian Airlines
from the reports that are being published by various daily newspapers.
 
 
Transport Services in Tourism ETS-104
123

UNIT -6

SURFACE TRANSPORTATION: GROWTH AND
DEVELOPMENT

Structure:

6.0 Objectives

6.1 Introduction

6.2 Transportation

6.3 Road Transportation

6.3.1 Bus

6.3.2 Automobiles

6.3.3 Car Rentals

6.3.4 Taxi and Limousine Services

6.3.5 Recreation Vehicles

6.4 Road Transportation in India: An Overview

6.5 Rail Transport

6.5.1 Rail Transport in the World

6.6 Indian Railways

6.6.1 Palace on Wheels

6.6.2 The Deccan Odyssey

6.6.3 The Royal Orient

6.6.4 Fairy Queen

6.6.5 Tourism Promotion Schemes of Indian Railway

6.6.6 International Tourist Bureau

6.7 Summary

6.0 Objectives:

After reading this unit, you will be able to:

Describe about the evolution and growth of road transport in the world;

Describe the evolution and growth of rail transport in India; and
 
 
124
Describe rail transportation in India and the various services offered by
Indian Railways for the promotion of tourism.

6.1 Introduction:

Surface Transport, the most common and one of the major forms of transport in the
world, has experienced considerable growth since the beginning of the last century.
Through Rail transportation has not shown significant progress in the second half
of the last century, it still acts as a major mode of transport. Road transportation
that involves a wide variety of transport forms has recorded considerable progress
over the last several years. An understanding of the evolution, growth, current
scenario and the future prospects of both forms of the transport seems essential for
a tourism student. This unit is structured in a manner to throw some light into the
history of road and rail transport, recent trends and future prospects of road
transport in India as well as abroad; types of road and rail transport; rail transport
scenario in the world; and important tourism services of Indian Railways.

6.2 Transportation:

Tourism, over the years, has become one of the largest industries in the world,
particularly in terms of employment as well as income generation. Amenities,
accessibility and attractions are the most vital components of tourism (Goeldner
and Ritchie, 2003). Accessibility involves transportation. Transport simply means
to carry goods or people from one place to another and transportation refers to the
means or system for the same. Generally, transportation is classified into air
based, water based and land based, on the basis of the medium of transportation.
Surface transportation involves anything that moves over land. Generally, surface
transportation involves road and rail transportation. From the tourism point of
view, it covers cars, coaches, buses, rental cars, taxi services, rail services, etc.
(Gee, et.al., 1997). Here, we discuss in detail about surface transportation.
 
 
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6.3 Road Transportation:

Road Transportation is one of the most important forms of tourist transportation
and during the last century, it has grown in a tremendous manner. Road
transportation involves a wide variety of modes of transportation. Bus (including
coaches), cars, rental cars, taxi services, etc. are the major road transportation
modes. The advent of automobile in 1920s and the availability of motorcar
revolutionized the holiday and recreational habits. The road transportation became
primary mode of transport for travellers. (Sinha 1997). Road transportation is still
one of the most attractive modes of transport and according to Cooper et.al., (2000)
in the context of tourism, advantage of road transportation in comparison with
railways and other forms of transport (2000) are:

The control of departure times

The ability to carry baggage and equipment easily

The ability to use vehicle for accommodation

The control of the route and the stops enroute

Maximum privacy

The low perceived out of pocket expenses

The liberty to use the automobile once the destination is reached, etc.

Discussion on each mode of road transportation follows.

6.3.1 Bus:

Bus, a shortened version of ‘omnibus’ a Latin word meaning ‘for everyone’, is a
large road vehicle, which can carry a number of persons, from around twenty to
fifty or even more. Omnibus is the first organized public transport system
introduced in France during 1800s. It is also claimed that a bus route was first
operated in 1824 in UK, from Manchester to Pendleton in Salford. The world’s
first motorized bus, a modified Benz truck was made in Germany in 1895.

Diversity is the feature of bus travel. Bus travel is used by all classes of people in
the society, in urban, sub urban and rural areas. The most important advantage of
buses is that it can reach more destinations than other modes of transport like,
railways and air transportation. According to the American Bus Association, there
 
 
126
are about 44,000 commercial motor coaches in use for charter, tour, scheduled
services and others, carrying about 800 million passengers a year (Goeldner and
Ritchie, 2003). In Spain, Bus transportation is important than rail transportation. In
some countries bus transportation is more expensive than rail, for instance, in
Great Britain, Ireland, Portugal and Greece (Cook, et. al., 2002). In Great Britain,
Bus services have equal importance with other forms of transport. One popular
bus service seen in Britain is airport shuttle service and even a combined train and
bus service is also operated there. Tourist trail pass and other passes and a variety
of tickets with flexible pricing and services are available in Britain. Euroline is a
market leader, operating scheduled European coach services, connecting over 500
cities in and around 25 countries in Europe. Euroline offers comfortable services,
all with reclining seats, picture windows and onboard toilet facilities.

A variety of buses are in use world over. The type of the buses usually varies
according to the usage. Commuter Buses, Double Decker, School buses, Trolley
buses, Motor Coaches, Tour coaches, Mini buses, Midi buses, Articulated Trams
and Road trains are the different types of buses used for passenger services. It is
important to know why many people prefer bus tours than other forms. According
to Lundberg and Lundberg (1993), people choose bus tours due to a variety of
reasons, including the following:

Value for money

Easy access

Total experience, including social aspects

Bus journey gives better inter personal relationships

Continuous sight-seeing (One can see much more of the region where he is
travelling through)

Tourist can understand the cultural and social vibrancy more by using bus
journey

Convenience

Comfortable group size
 
 
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Table 6.1

International Tourist Arrivals in 2004, by land (in million)

Year
Total Road Rail
1990
437.8 206.9 27.4
1995
639.5 260.9 25.7
2000
686.7 308.2 34.1
2002
706.4 328.3 34.8
2003
693.2 318.6 34.6
2004

(With % of total)

763.9
338.6
(44.3%)

36.6

(4.8%)

Source: WTO, 2006

Buses have some limitations like: time consuming (less speed), less moving space
inside, tiring lack of sleeping facility, tiring journey, etc. Different types of bus
services are offered as part of road transportation. According to Foster (1994),
generally bus transportation is divided into four categories: Intercity bus service
(interstate, regional), Coach Tours and Chartered coach tours, Airport
transportation and General bus service (public and private bus services).

I. Intercity Bus Services:

Intercity bus service consists of regular scheduled coach service among various
places and it accounts for billions of passenger miles worldwide. It provides vital
links between domestic and international transportation system. Bus fares are
based on the total mileage between board point and the off point. Though intercity
bus service in the US has declined, motor coach usage in general is on the increase.
In India, intercity service is still important.

I. Regular/Route/Scheduled Bus Services:

In India, route/scheduled services are one of the most common forms of transport,
in all the nuke and corner of the country. Generally, Indian scheduled bus
transportation is relatively cheaper. Both private as well as public agencies operate
scheduled services in India. Usually in the public sector, state road transport
corporations, under the state governments are the major scheduled service
 
 
128
operators. In private sector, there is no single service covering all the regions in
India. Regional services are operated more by private agencies. In the US, the
Trailways Transportation System, a federation of independently owned bus
companies that market intercity services under the trailways name, cover a large
portion of the US. Greyhound and Trailways are the two big companies operating
bus services, of which Greyhound is the largest, which operates primarily
scheduled services.

II. Motor Coaches:

Coaches are basically comfortable buses that are designed and equipped for
intercity services, charter or excursion tours (Foster, 1994). They are used for
regional or cross-country journeys. Younger generation is particularly attracted to
coach travel (Holloway, 1994). Many regulations were introduced in Europe and
the USA regarding coach travel and after a certain period, de-regulation happened
due to some reasons. Such initiatives affected coach travel in different ways, but
the coach travel is still in the growth path. Motor coach tours are also important
land based transport. National Tour Association (NTA) is the cardinal agency in
the USA and Canada, which represents and markets motor coach tours. There are
round one thousand members in the NTA. The coaches are graded on the basis of
different aspects like, leg room space, on board amenities like kitchen, toilets, air
conditioning, cloak room, etc.

Coach tours are package tours in which motor coach transportation is an important
component. The tours range is from hours to days. In India, mainly private
concerns operate coach tours. Some public sector agencies are also operating such
coach tours. For instance, India Tourism Development Corporation (ITDC) and
Kerala Tourism Development Corporation (KTDC) organize coach tours as well as
charter services.

IV. Charter Services:

Tourists are the users of motor coaches. Charter coach tours are usually escorted,
but there are independent motor coach tours also. Normally, it is arranged for
private groups for a period ranging from a few hours to two or three days. In the
US motor coach tours are becoming more popular and tour operators offer more
 
 
Transport Services in Tourism ETS-104
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package tours, including motor coaches (Goeldner and Ritchie, 2003). Bus
Operators offer more services to cope up with the increasing competition. Wider
seats, better outside view, latest audio/visual equipment’s, etc. are some additional
services offered to attract tourists by the coach operators. Also, the size of the
buses has grown from 40 feet to as much as 45 feet in length, increasing the
passenger capacity from 47 to 55. In India, inbound and domestic tours are
operated using coaches. All the major attractions are accessible by roads and
except a few destinations, coach tours are available to all destinations in India.
Delhi, Jaipur and Agra, the golden triangle of India, are well connected by road
transportation and coach tours are available in plenty in that route. As mentioned
above, a few public sector agencies also operate charter services in India.

V. Airport Transportation:

Airports require large land area and it would be difficult to build airports in the
heart of the cities. Major airports are located far away from cities. Hence, the need
for airport transportation is very high. Airport bus transportation is the most cost
effective form of transport. Now a day, it is a common service in major cities in the
world, particularly in Europe and the USA. In India too airport bus services are
offered in many major cities.

6.3.2 Automobiles:

In the parlance of tourism, automobile is an important mode of transportation and
in the international context, automobile informally represents cars and allied
vehicles. The advent of cars offered a new freedom of movement, providing a huge
increase in opportunities to take day excursion as well as longer trips. Accessibility
to interior resorts improved. As per an estimate, in 2002, there were around 590
million cars in the world, of which 170 million are in the USA. Car ferry services
flourished in Europe. Camping and Caravan holidays boomed. Many tourism
destinations in the world still depend on private motor vehicles. Many Tour
operators offer self-drive car packages. In the US, about 80% of personal trips are
made by auto that include rented cars, trucks and RVs. Affordability, flexibility
and convenience are the advantages of automobiles. (Goeldner and Ritchie, 2003)
 
 
130
Automobile owner can leave from his or her doorstep at any hour of the day or
night and travel to a chosen destination. When two or three persons travel together,
cost of travel will come down. The credit of the love affair with the automobile in
North America goes to the pioneering genius of Henry Ford, who ushered the age
of mass automobile travel with his famous model-T car. During the period between
1908 and 1923, 15 million Ford cars were sold. It has been forecasted that by 2010,
car ownership would go up to 30 million. Automobiles are the travellers’ choice
particularly for short distances on relatively uncluttered roads. The factors why
people chose automobile for tourism are listed below (Sinha, 1997):

Control of the route and the stops enroute

Control of departure times

Ability of carry baggage and equipment easily

Low out of pocket expenses of travelling with three or more persons

Freedom to use vehicle once the destination is reached

Driving itself is a recreational activity, which many are fond of

Better sight-seeing while travelling, etc.

6.3.3 Car Rentals:

Car rentals also have a considerable significance in American road tr

ws

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104
Ownership of airports may be in State hands, under the control of local authorities,
or in private ownerships (Holloway, 1996). In India, majority of the airports are
controlled by Airports Authority of India, a governmental agency. It was set up in
1995 by merging the International Airports Authority of India and the National
Airports Authority. Currently, AAI manages 126 airports which includes 11
international, 89 domestic and 26 civilian enclaves at Defense airfields. In some
cases, as in many German airports, local and state Governments share the
responsibility. In Britain many regional airports are in the hands of local authority,
while seven of the major international airports are owned and operated by BAA, a
private corporation formed by denationalization of the former state runs British
Airports Authority. Private participation is incorporated in India also, in
developing and maintaining airports.

Table 5.3

World’s Busiest Airports

Sl. No
Airports Total Passengers
1
O’Hare, Chicago 59,963,137
2
Dallas/Fort Worth 48,515,464
3
Hartsfield, Atlanta 48,024,566
4
Los Angels 45,810,221
5
Heathrow, London 42,964,200
6
Haneda, Tokyo 40,233,031
7
San Francisco 31,059,820
8
JFK, New York 29,786,657
9
Frankfurt 28,912,145
10
Stapleton, Denver 27,432,989
Source: (Lundberg and Lundberg, 1993)

The major airports in terms of passenger transports are given in table 5.3. In
Europe, Heathrow and Gatwick of London are very busy airports. For continental
Europe, Frankfurt, Germany, serves the most passengers as an international flight
hub. Paris, Amsterdam, and Zurich also have large international airports serving
all of Europe. In Japan, Tokyo and Osaka are the hubs for East Asia. In the US,
 
 
Transport Services in Tourism ETS-104
105

the major international airports are in New York (Kennedy), Chicago (O’Hare),
Atlanta (Harsfield), Los Angeles, San Francisco, Miami, and Dallas/Fort Worth.
(Lundberg and Lundberg, 1993).

5.3.3 Navigation and Air Traffic Control:

The technical services, which are provided on the ground to assist and control
aircraft while in the air and in landing or taking off, have a key role in the
operation of aviation services. Air Traffic Control (ATC) has the function of
guiding air craft into and out of airports, giving pilots, in the form of continually
updated automatic recordings, detailed information on ground conditions, flight
directions, height of flight, climate details, runways in use, and the state of
navigation aids.

5.3.4 Airlines:

Airlines provide various types of air based transportation services. They are
basically businesses that run regular/occasional services for carrying passengers
and goods by air using aircrafts. Both private as well as state owned agencies run
airlines. National carriers are the airlines operated under the governmental
authorities, directly or indirectly. Majority of the airlines in the world are private
owned. USA is the most important country in the case of air transportation,
followed by European Countries. Some European airlines, such as SAS in
Scandinavia, are partly State-owned, but in the UK, all airlines are now in the
private sector, since British Airways was privatized in 1987 (Holloway, 1996). The
table 5.4 lists the major international and domestic airlines of 1990s.

Airlines operate different types of services like scheduled, non-scheduled and air
taxis. A brief account of each of them is following.

Scheduled Services:

Scheduled services operate on pre-defined routes, domestic or international, for
which licenses shave been granted by the government or other authorities
concerned. Operations are based on a published schedule of flights. The airlines
 
 
106
are required to operate on the basis of their published timetables, regardless of
passenger load factors. The public airline is recognized as the national flag-carrier.

Table 5.4

Top Ten Airlines in the World (of 1990s)

International
Domestic
British Airways

United Airlines

Lufthansa

Japan Airways

American Airlines

Singapore Airlines

Air France

KLM

North West

Delta Airlines

American Airlines

United Airlines

Delta Airlines

US Air

North West

Continental

TWA

All Nippon Airways

America West

Japan Airways

Source: International Air Transport Association (IATA)

Charter services:

Charter services represent the air service that does not operate on regular schedule.
They are also called supplemental airlines and they provide non-scheduled airline
services. The flights are chartered as fully paid in by a tour operator or other
middlemen for a fixed charge. The responsibility of the airline is to operate the
aircraft. Selling of seats and other responsibilities are vested with middlemen.
Sometimes major airlines charter aircrafts to handle passenger overload. British
Airways operates a charter service under the Caledonian brand, and in 1992 took
over Dan-Air, a joint charter and scheduled service operator. Lufthansa operates
charter subsidiary Condor (Holloway, 1996).

Air Taxis:

Air taxis, used particularly by business travellers, are privately chartered aircraft
accommodating between four and 18 people. Air taxis have advantages like
 
 
Transport Services in Tourism ETS-104
107

convenience and flexibility; routings can be tailor-made for passengers; and small
airfields close to a company’s office or factory can be used. In Britain alone there
are around 350 airfields suitable for air taxis. A range of aircrafts used include
from helicopters seating three to four people, up to Embraer Bandeirantes that are
capable of carrying 18 passengers.

Commuter Airlines:

These are the airlines that operate on short routes mainly to connect airports in
smaller towns/cities to larger or ‘hub’ airports. Commuter airlines usually enter
into special partnership agreements with major airlines, called Code Share
agreement. By this, smaller airlines can share the name and code of larger airlines.

5.4 Air Transport: Regulation, Deregulation and Strategies:

International air transportation requires complex negotiations and agreements
among nations and carriers. Over flight privileges must be obtained for all
countries that will be crossed as transitional flights. The enormous growth of
aviation technology, especially since the development of the jet airliner after the
Second World War, has made it necessary to have agreements, control and
cooperation in the international air transport scenario for healthy progress of air
transport.

Further, there were some technical reasons to be solved in the ever expanding air
transport and burgeoning competition. A number of summits and conventions were
held for evolving strategies and measures aiming at future. The Warsaw
Convention held in 1929 first established common agreement on the extent of
liability of the airlines in the event of death or injury of passengers, or loss of
passenger baggage. Then at the Chicago Convention on Civil Aviation held in
1944, the government representatives decided to promote world air services and
reached an agreement on standard operating procedures for air services between
countries. The convention set five ‘freedoms of air’ which are the privileges that
are fundamental to air transport in the world. The privileges are as follows
(Holloway, 1996):
 
 
108
flying across a country without landing;

off-loading passengers, mail or freight from an airline of the country from
which those passengers, mail or freight originated;

landing in a country for purposes other than the carriage of passengers or
freight, e.g., in order to refuel;

loading passengers, mail or freight on an airline of the country to which those
passengers; mail or freight are destined; and

loading passengers, mail or freight on an airline not belonging to the country
to which those passengers, mail or freight are destined, and off-loading
passengers, mail or freight from an airline not of the country from which these
originated.

Two more important privileges were established later similar to the above, but
concerned with movement of cargo. A number of strategies and measures were
evolved during the last four decades to beat competition. The introduction of net
inclusive tour basing fares for tour operators, variable pricing techniques such as
Advance Purchase Excursion (APEX) tickets and stand-by fares, and more recently
‘frequent flyer’ programmes, in which passengers collect additional free miles
based on the mileage they chalk up with a carrier, have all helped to stimulate
demand and fill air craft seats.

“Open Sky Policy”, which refers to unrestricted access by carriers into the
sovereign air territory of a country, was an important policy change that happened
in the western countries. It resulted in emergence of new airlines and in increased
competition. Instead of a simple three-tier structure, which includes economy,
coach, and first class, there are multiple prices and airlines change these prices
hundreds of thousands of times each day to meet customer needs, maximize load
factors, and increase revenues through their yield management systems (Cook,
et.al., 2002).

5.4.1 Hub and Spoke System:

To overcome the increasing passenger pressures, and to increase flights to all cities
without increasing fares, airlines have introduced “Hub and Spoke System”.
 
 
Transport Services in Tourism ETS-104
109

(Foster LD, 1994). Hub and Spoke system is an operational arrangement by
airlines by which the passengers are transported to an intermediated point, called,
‘hub’, to board planes to their final destination. Here a hub and spoke refers to a
bicycle wheel. Hub symbolically refers to a major city from where passenger can
board in flights to various destinations. Each spoke represents one route from hub
to one of the destinations. For example, if one wishes to travel from Bombay to
Cape Town in South Africa in British Airways, it may not have direct flight (point-
to-point) from Bombay to Cape City. In this case, the passenger will be boarded in
an aircraft to London first and from there he can board another flight to Cape
Town. From London, similar services will be offered to many destinations situated
in different parts of the world. For making this successful, many airlines have
entered into cooperative contracts, called ‘inter-line agreements’ that enables
passengers to travel on a connection involving different carriers while paying a
single point-to point fare, called joint fare.

Code sharing:

Code sharing is another strategy followed by airlines world over. ‘International
airlines penetrate markets by using code-sharing agreements, a form of market
sharing by which two or more airlines share a flight by using a single airline code,
although segments of the flight are flown separately (Lundberg and Lundberg,
1993). Regional/commuter airlines on spoke routes typically operate on a code
share basis. In a code share agreement, a regional/commuter airline will share the
same two-letter identification code of a major airline in the computer reservation
system and typically point its planes in the same color. British Airways offers a
flight from Seattle to London via Chicago, but United Airlines flies the Seattle to
Chicago segment and only the final leg, Chicago to London, is flown by British
Airways.
 
 
110
Table 5.5

Major Carriers and Hub Cities

Carrier
Hub Cities
Air Canada
Montreal, Toronto, Vancouver
American Airlines
Dallas/Fort Worth, Chicago, San Juan, Nashville,
Raleigh/Durham, Miami

America West
Phoenix, Las Vegas
British Airways
Heathrow (London), Gatwick
Continental Airlines
Houston, Denver, Newark
Delta Airlines
Atlanta, Dallas/Fort Worth, Salt Lake City, Los
Angeles, Cincinnati

KLM
Amsterdam
Source: (Cook, et.al, 2002)

Yield management, a strategy followed by airline companies, requires allocating
capacity to customers at the right price to maximize revenue or yield, enhance
customer service, improve operating efficiency and increase profitability under the
following conditions. Another practice followed by airline companies is
mergers/alliances. The future holds more concentration as a wave of alliances has
taken place and more are proposed. Alliances are taking place in all parts of the
world. KLM and Southwest joined in 1992. United and Delta, American and US
Airways and Continental and Northwest are some other airline pairs that were
merged together. United has Star Alliance which included Lufthansa, Air Canada,
Thai Airways, and SAS. More airlines were added to United Airlines recently.
American and British airlines have a global alliance of a number of airlines
including Qantas and Cathay Pacific.

Check Your Progress I:

Fill in the blanks:

1. In India, majority of the airports are controlled by - -- - - - - - - - - - - - - - - - -
- - - - - - - - -, a governmental agency.
 
 
Transport Services in Tourism ETS-104
111

2. The Chicogo convention on Civil Aviation held in - - - - - - - - - - - - - - -.

3. IATA is a - - - - - - - - - - - - - - - - organization and its membership consists
of practically all - - - - - - - - - - - - --.

4. International Civil Aviation Organisation (ICAO) is specialized agency of -
- - - - - - - - - - - - - - - - - -

5. - - - - - - - - - - - - - - - - - - - - - was the first airline of India.

Check your answer with the one given at the end of the unit.

5.5 International Air Transport Organizations:

Air transportation is a complex process and the number of passengers being
transported by airlines is on the steady increase. This has necessitated establishing
agencies in the regional, national and international levels to assist, regulate and
control smooth flow of air traffic. Here, we discuss about two most important
organizations, which are involved in the international air transport.

5.5.1 IATA:

International Air Transport Association (IATA) is a world association of scheduled
airlines through which they co-ordinate their efforts to serve their passengers, share
their experiences and analyze their problems. It is a non-governmental
organization and membership consists of practically all air carriers. IATA is a
voluntary non-political industry association that serves as a forum for airlines to
develop common programmes for the smooth running of the international air
transport system. The principal function of IATA is to speed up the movement of
persons from any point on the world air network to any other point by a
combination of routes on the basis of a single ticket bought at a uniform price in
one currency. The same applies to the movement of goods and cargo. It’s main
headquarters are situated in Montreal, Canada (controlling American Continent)
and in Geneva (covering Europe, the middle east and Africa). One regional office
is located in Singapore, which controls operations in Asia and the pacific

sa

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an inherent defect due to defective design or machinery. Information about this
could be ascertained from previous users of the models or trade journals and
newspapers.

Normally, ordinary buses have a seating configuration of 2x3. The width of the bus
is standardized both in respect of ordinary and deluxe buses. The difference lies
only in the type of seats and its interior. The specification such as like total length
and breadth, leg space, size of seat, internal height, overall height, etc., are
governed by the central motor vehicle Rules and deviations from these rules will
entail refusal of the certificate of fitness by transport departments.

A tourist transport operator must have an idea about categorization and layout of
buses. A full size ordinary bus has seating configuration of 35 passenger one seat
each for driver and conductor. Another type of bus is included in the category of
Light Commercial Vehicle (LCV). In this category an ordinary bus consists of
seating capacity of 24+2; and in case of deluxe buses, seating configuration of
18+2. Whatever may be the brand label, standard configuration, in each category
of full size and light commercial vehicles remains the same.

It would be advisable to understand the technical terminology involved in purchase
of buses. Some buses have front overhand and some do not. But, as far as rear
hangs way is concerned tour operators can give specifications for the body
building of vehicles when buying the chassis while specifying body building one
should know the technicalities involved with it, for example, on plain lands the rear
hang way is not permitted to be more than 60% of wheel base, whereas in case of
hills (more particularly in Garhwal) it is restricted up to 50% of wheel base.
However, this restriction is not applicable in the hills of Himachal Pradesh.

3) Jeeps: In the business of tourist transport, jeeps are used for jungle safaris,
desert safaris and, of course, mount in safaris. If the tourist transporter operates
such safaris he may go in for investing and creating an infrastructure of jeeps.

Jeeps are of two types:

a) Two wheel drive

b) Four wheel drive

Four wheels drive jeeps an ideal for uneven and mountainous terrains.
 
 
Transport Services in Tourism ETS-104
91

Parking Facility: It is always better to have dedicated parking facilities instead of
parking vehicles on the roadside and/ or blocking the passage of heighbours and
pedestrians. It is not only a legal requirement specified in the permit issued by
Transport Department, but it also adds to the safety and security of the vehicles. In
case the operator has his own parking facilities, a lot of logistical problems are
solved apart from keeping the vehicles safe and secure. These logistic problems
arise while conducting the actual operations and can be experienced only
practically. Depending upon the size of the parking space Public Address System
may be installed for communication with the drivers are other operation staff.
Parking management includes strategies that result in more efficient use of parking
resources.

Maintenance Facilities: Maintenance of motor vehicles is the most intricate part of
total operations. Any lapse on this account can result in severe discomfort and
inconvenience to customers. Any breakdown due to poor maintenance not only
results in to financial loss but can also result in loosing clients permanently. Some
of the precautions that are advisable for the proper maintenance of transport fleet
are:

In the present high-tech world no customer would expect a breakdown in the
vehicle or poor maintenance thereof. Besides the mechanical maintenance, it is
essential that the vehicles are aesthetically maintained in firm conditions.
Experience shows that very few drivers are genuinely interested in the
maintenance of vehicles. Also they do not have the right competencies in
evaluating a defect in the vehicle. It has generally been seen that a driver may
come back and report a fault in the wheel, but the actual defect would be in the
gearbox, because in both the cases extra noise is noticed. Under such conditions
the maintenance manager and supervisor need to be highly skilled and experienced
so as not to depend only on the report of the driver; instead conduct an inspection
themselves before embarking upon remedial action.

In the present quality conscious automobile environment, it is always advisable to
follow the manufacturer's schedule of maintenance. Today's theory is preventive
maintenance and not post-defect maintenance. Preventive maintenance may
 
 
92
initially sound to be expensive, but it will always be paying in the long run.

Proper record should be kept for each vehicle in respect of its maintenance.
The maintenance schedule as given by the manufacturer, should be fed in
the computer. The software should be so designed that even at the time of
booking and allocating the vehicle for any booking, the service due in
respect of each vehicle should be reflected in the system, e.g., if a vehicle is
to go to Kullu-Manali for I5 days and routine service is due in the next 500
kms., if not taken care of and sent for the booking, oil filter may get
chocked and vehicle will breakdown on the way.

It is advisable that CEO/COO (Chief Executive/Operating Officer) should
hold regular meetings with maintenance and booking staff in order to co-
ordinate, supervise and implement various maintenance Issues.

Communication Facilities: Like in any other business, communication facilities
in transportation are the vital link from all angles of the activity whether it is
customer communication or communication with operational staff. Means of
communication have to be fast and wide connectivity should be available. It is
important that operational office should have multiple means of communication,
such as adequate number of telephones, fax, and e-mail connectivity, etc.
Operational staff must possess mobile phones or pagers. The most economical way
of keeping in touch with the drivers is through pager system. One message in the
pager at times, can resolve multiple and complex problems.

Selling Network: It is universal truth that selling is the most crucial part of any
business. The three Ps of selling, i.e., Publicity, Public Relations and Personal
Selling are equally applicable in the Transport business. Even the vehicles plying
on roads can achieve the desired level of publicity. Coaches have a wider
exposure and a greater publicity value in relation to cars. Therefore, the exterior
of coaches should be having a uniform colour. Scheme, promptly displaying the
company’s monogram and company’s name written in specific style.

Capital Requirements: Passenger transport industry is highly capital intensive.
The value of the Capital Goods, viz., the vehicle, unlike other industrial capital
goods and machinery, depreciate rapidly resulting in scrapping within a period of 6
 
 
Transport Services in Tourism ETS-104
93

to 7 years. The value of a new passenger vehicle is now around 9 to 10 lakhs.
Given the high incidence of insurance premium, road and passenger tax levied by
various states and staff emoluments. Maintenance cost and given the fact that most
of the vehicles are under-utilised, the margin is under severe pressure. Added to
these is the absence of mandatory requirement to order readjustment of passenger
fare with reference to the increase or decrease in input cost. This deficiency is
always exploited by the States for political considerations. As a result, operators
postpone replacements and continue using vehicles, which guzzle precious fuel and
pollute the atmosphere.

The Government has given such encouragements to car and two wheeler
manufacturers that lines of cars and two wheelers clog the arteries, impeding
movements of buses, which cater to the masses. Government seems to have put a
premium on personal transportation rather than public transport. In order to start a
tourist transport business, capital is required in various areas like. Setting up of an
office either on ownership basis or on lease basis, Purchasing vehicles, Garage and
maintenance workshop, Workshop equipment’s, marketing and sales material and
Working capital.

Investments made in real estate have always been believed to be sound
investments. Setting up of an office in premises owned by the operator himself is
always advisable, as not only it becomes a sound investment for times to come, but
it also facilitates a permanent address. Therefore, to have an office on lease basis is
comparatively disadvantageous. These decisions may vary depending upon the size
of the operation and the operator’s own financial standing. Loans are of course
available from different financial institutions but, at the same time, substantial
amount of margin money is required from the promoter.

Keeping the above in view it is always better to own the premises instead of
leasing it. After identifying area the operator should look for a suitable premises
based on planning and forecasting. While identifying the premises, the possibility
of expansion should also be examined.

Ideally, the land cost of office and garage should not be more than 20% of the
capital deployed for vehicles. Total project can be financial by a financial
institution, private finance companies and banks. These days it is very convenient
 
 
94
and easy to get the vehicles financed even to the extent of 95% of the cost of the
vehicle. However, it is always recommended that the ideal financing parameter
should be adopted, according to which 20% should be contributed on margin
money by the entrepreneur and 80% financed by the finance company. The
requirement of capital on account of margin money for an estimated cost for
purchase of 20 vehicles (Rs.1.5 crores) shall be Rs.30 lakhs. In other words, Rs.30
lakhs plus another 53 lakhs on account of other expenses would be required.

Funding Options Available for Passenger Transport Infrastructure Development in
India: Passenger Transport in India is treated as public utility service in view of its
requirement of heavy initial capital investment and providing essential service to
the common man. For generation of additional resources in any of the financial
options, an effective institutional framework with a general commitment to
implement it is needed. On similar lines, integrated transport planning is equally
essential to plan and execute capital-intensive projects in transport operations.
Development of coordinated transport plans and execution of resulting
infrastructure projects is very necessary.

Private capital has to be attracted in such infrastructure projects encouraging the
same in different optional schemes presently available, like BOOT (Build, Own,
Operate and Transfer), BOT (Build, Operate and Transfer), etc. For this purpose
necessary amendment, if required, in Industrial Policy Resolution and other
legislations are needed in order to open the projects for private sector construction
and operation. Railways Act may be amended to allow private enterprise to operate
services on BOOT principle and to set the passenger fares on commercial lines
without seeking prior approval of the Government. Various tax and fiscal benefits
are also to be extended to projects under BOOT scheme. Necessary provisions in
project cost should also be made in all projects of BOOT for adjusting the risk of
devaluation of Indian Rupee in respect of borrowings in foreign currency.

For funding any new project for passenger transport and also for survival of the
existing transport system, the important source is the fare box revenue. The
passenger fare should be allowed to be regularly adjusted according to the increase
in input costs from time to time. This fare box revenue has to be supplemented by
 
 
Transport Services in Tourism ETS-104
95

commercial exploitation of railways and road transport wherever feasible, as stated
earlier.

The scope for raising debt finance though limited should also be considered. These
limitations arise due to lack of good track record of profitability, non-availability
of marketable assets during the construction phase, and high starting risk due to
uncertainty of attracting senior lenders like the World Bank, the Asian
Development Bank (ADB), etc. For raising debt finance, the selection of debt
instruments with appropriate tax exemptions in the Indian context is needed. The
public can be approached to purchase debt instruments, such as, Deep Discount
Bonds with substantial tax benefits.

Equity contribution from different sections for funding projects in railways and
road passenger transports has to be tapped. This will come from the promoters, the
governments, the contractors building the projects and supplying machinery, etc.,
property developers and the private investors like Banks and other Financial
Institutions in India. In the tourism sector in India, Tourism Finance Corporation of
India (TFCI) is playing a major role in financing tourism projects. Public issues for
capital projects, when backed by Government can also attract good response from
investors in India.

For any type of funding measures, full support and cooperation from the Central
and the State Governments is essential. This support will be mainly in the form of
timely clearance of the various procedures and formalities in the preparation of
BOOT projects. Such projects have to be declared by the Government as of
national importance and all possible concessions are to be provided for.

Check Your Progress:

Answer the following question:

1. Give a few examples of distributional channels in tourist transport.

2. CRS and GDS stand for _________________ and ____________________.

3. Give a few examples of CRS/GDS in tourist transport.

4. Mention 3 major operational requirements for tour operational business.

5. Name the major financial institution in tourism sector in India.

6. Give an example of on-line distribution in air transport.
 
 
96
Check your answer with the one given at the end of the unit.

4.4 Summary:

Most of the tourism organizations have limited production units, especially in
transport sector, as a result there is a need for developing distribution or access
system, but the overriding reason is to generate sales revenue additional to what
may be sustained solely by a good location.

Distribution is one of the four aspects of
marketing where a distributor is the
middleman
between the manufacturer and retailer. Therefore, we can call
distributional channel as a set of independent organizations involved in the process
of making a product or service available to the consumer or business users.

Distribution channel moves goods from producers to consumers. It over-
comes the time, place, and possession gaps that separate goods and from
those who would use them. Members of the marketing channel perform many
functions, such as, Information, Promotion, finding and communicating with
prospective buyers, matching - shaping and fitting the product to the buyer's
needs, negotiations , physical distribution, financing, etc.

There are a number of Channels, such as, direct marketing channel, retailer,
wholesaler etc. In tourism transport, major types of distribution channels
are travel agents, tour operators and specialists, tour brokers, motivational
houses, etc. A wide usage of Internet and on-line CRS and GDS are also
being used as distributional channels, which has not only enhanced their
distributional role but has also provided qualitative, timely and updated
information.

Tourist transport operations bring together human resources, physical resources,
financial resources and technology, etc. to produce goods and services in order to
satisfy the customer’s needs. Therefore, operations refer to the way in which
organization transforms input into output, i.e., transforming resources in to goods
or services. Each operation adds value to some entity through a variety of means.
This may include a change in the form of or state of inputs or value additions
through locations or inspections. For example, a taxi available at the exit point of
 
 
Transport Services in Tourism ETS-104
97

an airport adds value to the service in comparison to a person travelling
independently.

There are various operational requirements for the smooth conduct of transport
business. Though such requirements depend upon a large number of factors, such
as, type of business, location, type of product, legal framework, production
process, existing market conditions etc. But, in common practice various
operational requirements are vehicles, well-equipped office, trained manpower,
parking garage, maintenance facilities, communication facilities, and selling
network, etc.

4.5 Answer to Check Your Progress:

1. Travel agents, Tour Operators, CRS/GDS.

2. Computer Reseravation System and Global Distribution System.

3. Amadeus, Galileo, Sabre, Abacus.

4. Office, Manpower, Capital Requirement.

5. TFCI (Tourism Finance Corporation of India)

6. E-ticketing.

4.6 Suggested Readings:

Burkart, A.J. and Medlik, S., (1974), Tourism: Past, Present and Future,
Heinmann, London,

Bhatia, A.,K., (2001),Tourism Development-Principle

ds

۸ بازديد
 
 
80
4.2.1 Benefits of Distribution Channels or Intermediaries:

Travel intermediaries bestow a number of benefits on producers, consumers and
the destination. These can be explained as follows:

Producers are able to sell in bulk and so transfer risk to the tour operator,
although wholesalers do attempt to cover themselves by including release
clauses in agreements. These may vary from four or more weeks to seven
days.

Suppliers can reduce promotion costs by focusing on the travel trade rather
than on consumer promotion, which is more expensive.

By being able to purchase an inclusive tour the traveller can avoid search
and transaction costs both in time and money.

Consumers gain from the specialist knowledge of the tour operator and the
fact that the uncertainties of the travel are minimized. For example, cruising
and coach tours are attractive to senior citizens because the holiday starts
the movement they board the ship or coach.

The most significant gain for tourists is in lower prices, notably in the case
of resorts dealing with large numbers of visitors. In such cases, wholesalers
are able through their buying power to negotiate discounts of up to 60 per
cent off the normal tarrif.

Destinations, especially in developing countries where budgets are limited,
may benefit considerably from internationally marketing network of tour
operators.
 
 
Transport Services in Tourism ETS-104
81

4.2.2 Structure of Distribution Channels:

Independent travellers put their own itinerary together. This they can do by
purchasing the key components of transport directly from the suppliers, or from
their own outlets or via the retail travel agent. It is common in domestic tourism for
consumers to purchase their trip requirements directly, because they usually have
good product knowledge and ready access to a telephone to make reservations.

It is difficult for airlines, bus and coach operators and shipping companies to have
their own outlets in large cities, from which the public may purchase travel product
directly. Airlines are particularly keen to secure their presence in the market by
locating offices in capital cities. This serves both the trade and the public, where
there is not only large number of business travellers but also many overseas
holidaymakers traveling independently.

4.2.3 Distribution Channel Function:

Distribution channel moves goods from producers to consumers. It overcomes the
major time, place and possession gaps that separate goods from those who would
use them. Members of the marketing channel perform following key functions:

1. Information: Gathering and distributing marketing research and in-
telligence information about the marketing environment

2. Promotion: Developing and spreading persuasive communications about
an offer

3. Contact: Finding and communicating with prospective buyers

4. Matching: Shaping and fitting the offer to the buyer's needs, including
such activities as manufacturing, grading, assembling, and packaging

5. Negotiation: Agreeing on price and other terms of the offer so that
ownership or possession can be transferred

6. Physical distribution: Transporting and storing goods
 
 
82
7. Financing: Acquiring and using funds to cover the cost of channel work

8. Risk Taking: Assuming financial risks such as the inability to sell
inventory at full margin

The first five functions help to complete transactions, the last three to fulfil the
completed transactions.

4.2.4 Number of Channel Levels:

Distribution channels can be described as the number of channel levels in each
layer that performs some work in bringing the product and its ownership closer to
the final buyer. Because the producer and the final consumer both perform some
work, they are part of every channel. We use the number of intermediary levels to
show the length of a channel.

Channel one is called a direct marketing channel, which has no intermediary level.
It consists of a manufacturer selling directly to consumers. For example in the
hospitality sector a restaurateur may buy produce directly from the grower or an
airline selling airline ticket directly to passengers.

Channel two contains one level. In consumer markets, this level is typically a
retailer. Many of the agricultural products purchased by the hospitality industry
come from cooperatives. In the United States, Sunkist, Walnuts, and Land ‘0'
Lakes butter are all producer co-operatives. New Zealand Milk Products Company
is also a cooperative and sells butter and cheese throughout Southeast Asia and
Latin America. In transport sector, an airline many sale tickets through IATA
agents to customers.

Channel 3 contains two levels. In consumer markets, these are typically a
wholesaler and a retailer. This type of channel is used by manufacturers. Airlines
many sell tickets through GSAs and IATA agents.

Channel 4 contains three levels. Airline selling tickets through GSAs, IATA
agents and through internet. The producers sell to smaller firms that are not served
 
 
Transport Services in Tourism ETS-104
83

by larger wholesalers. From the producer's point of view, a greater number of
intermediaries in the channel means less control and more complexity.

All the institutions in the channel are connected by several types of flows. These
include the physical flow of products, the flow of ownership, payment flow,
information flow, and promotion flow. These flows can make channels with only
one or a few channels very complex.

Many specialized channels are available to hospitality and travel organizations.
The following components of hospitality or travel distribution system: travel
agents; tour wholesalers; specialists; internet and on-line reservations systems;
global distribution systems are discussed below:

Travel Agents: Travel agencies are on of the most important organistions in travel
industry, playing a significant and crucial role in entire process of developing and
promoting travel sales. Travel agencies as IATA approved agencies have a key role
in the process of distribution of airline products. Apart from IATA, TAAI is
another association of travel agencies in India, having dominant role in tourism
distribution.

Paradoxically, the basic functions of travel agents have not changed significantly
over the years. However, there have been additions in the functions performed by
travel agencies. Apart from the basic function of distribution, travel agent packages
and processes all components of tourism product offered to the tourists. In this
way, it converts a country’s attractions, accessibilities, amenities into salable
commodities. Thus the place of the travel agency is very prominent among the
other types of intermediaries involved in tourism products and services. It is clear
that travel vendors can sell products/services directly to the tourists or through one
or more intermediaries. Whatever system they adopt, will facilitate travellers and
create new market opportunities.

Tour Operators: Today, travellers are becoming more and more
sophisticated, experienced and are willing to pay much higher for the
services rendered by tour operators; as they realize that in the long run,
pre-planned and pre-arranged tours will not only save one third of their
time en route, but will also give them more value for their money. Infact,
tour operators have the responsibility of putting tour ingredients together
 
 
84
and finally making the tour possible through a series of operations.

At its most fundamental, tour operating is a process of combining aircraft
seats and beds in hotels (or other form of accommodation) in a manner
which will make purchase price more attractive to potential holiday
makers. As noted earlier, tour wholesalers achieve this through bulk buying
which generates economies of scale that can be passed on to customers.
The most essential link in this process is the tour operator’s brochure,
which introduces the holiday product to the customer. The brochure must
include the following:

Illustrations, which provide a visual description of the destination and
the holiday.

A written description of the package to help the customer match the
type of product he is looking for.

Departure plans, which give the specifications of the holiday for.

Price different times of a season, duration of a stay and variety of
departure points.

Large tour operators normally sell a wide portfolio of tours and therefore
have a range of brochures. For instance, there will be separate brochures for
summer holidays, winter holidays, ski holidays, long-haul travels, short
breaks. Popular destinations may have tour operator’s brochures dealing
solely with holidays to that country or region. Research has shown that
places to visit are often the first holiday decision made by some travellers.
The brochures are designed to lure customers to buy and are often only
information they have concerning the destination until they arrive there.
However, it cannot be a comprehensive travel guide. The number of pages
is limited by considerations of cost and other reasons, and operators try to
put as much detail about the package as they can in the space available.
Clearly, this must be consistent with the brand image they are trying to
convey, as they will each be competing for the customer’s attention.

Specialists: Tour Brokers, Motivational Houses: Tour brokers sell motor
coach tours, which are attractive to a variety of markets. Tours through
 
 
Transport Services in Tourism ETS-104
85

Rajasthan to view the culture and heritage, trips to National Parks and -
sporting events, tours around Buddhist circuit, and regularly scheduled tours
of the Golden triangle area are examples of popular trips in India. Some
motor coach tours are seasonal, some are based on a single event and others
are year round. For hotels on their routes, tours can provide an important
source of income.

Motor coach tours are very important to museums and historical places, such
as tour to Rajasthan forts, palaces. Historic restorations sites, heritage hotels,
and destination cities usually participate in a coach tour offered in their
markets. Sales persons representing them scrambles to make appointments
with bus tour companies that serve these areas.

Business houses provide incentive travels to employees as a reward for their
achievements. Companies often use incentive travel as a price for employees
who achieve sales goals or for the sales team achieving the highest sales.
The incentive trip is usually to resort areas in first-class or luxury properties.
For resorts or up-market destination cities Business houses represent an
effective distribution channel. Ways of reaching tour brokers and Business
houses include trade magazines and trade associations, such as TAAI, IATO
and ADTOI, etc.

Internet and On-Line Softwares as Intermediaries in the Tourism Distribution
Channel: The Internet offers great opportunities for the tourism industry, but it has
created some discord among the members of the tourism distribution channel. The
threat faced Internet selling has affected influenced both online and traditional
travel agents, compelling them to increase the functionality of their websites and
implementing e-commerce.

Crs and Gds as Intermeditory: The travel services industry has traditionally
used forms of these vehicles known as Computer Reservation Systems (CRS)
which give access to the Global Distribution Network (GDS). It has been the
practice to receive reservation information, fare quotes and other 'just in time'
information via these networks. Computer Reservation Systems (CRS) are heavily
 
 
86
used by the airline industry, which is now dependent on technology for seat
inventory and fare distribution. But travel agents are the largest users of CRS
services. Internet bookings have been increasing. However, they still account for a
very small percentage of the total distribution mix. Due to the significant size of
the distribution of tickets through CRS and the travel industry supply chain, there
is concern over the dramatic increase in costs of CRS fees to the air carriers. This
significant expense has prompted many air carriers to seek alternative e-
commerce solutions.

The CRS permit on-line booking engines to front end onto their system, allowing
both the travel supplier and consumer to access the airline inventory. The airlines
pay CRS fees for this service. Using the internet and 'direct link' technology as a
front end to the airline's own reservations system allows the airline to sell direct
without paying CRS fees. Potential lost revenues are powerful motivators for the
CRS to retrench themselves as the dominant player in the traditional delivery
model of airline tickets while the air carriers are motivated to develop their own
strategic plans to manage seat inventory and control CRS costs. This trend will
continue as corporations such as the CRS and air carriers examine ways to reduce
costs and increase efficiencies through Enterprise Resource Planning (ERP)
systems that provide information on all aspects of their operations. The retail travel
services industry is caught in the middle of this confrontation.

There are various GDS’s available in the market but the four most commonly used
Global Distribution Systems (GDS) are - Amadeus, Galileo, Sabre and Worldspan
and have been referred to as the backbone of the modern travel distribution system
(Bear Stearns, 2000) They have processed more than 1 billion air bookings each,
and another 250 million for hotels, cruises and other non-air content, generating
over US$6 billion in revenues. Sabre and Amadeus own the largest civilian data-
processing centres in the US and Europe respectively. The volume of global
transactions through the GDS has risen 4% year-on-year to 343 million.
Worldwide, the GDS reaches some 230,000 points of sale.
 
 
Transport Services in Tourism ETS-104
87

Figure 4.3

The CRS Vendors' Relationship to the Retail Travel Agent and the Airline

Airlines are also utilizing high technology such as proprietary platforms and
agnostic application service provider (ASP) technology, to redefine their strategic
position in the industry. These platforms can web-enable thousands of non-GDS
vendors at lower costs than CRS/GDS vendors, provide direct connectivity with a
24 x 7 booking engine and support contract terms and negotiated rate programs.

The impact of this technology is that it levels the playing field and provides equal
online distribution opportunities to mid-size and smaller retail travel services
industry and their vendors. Additionally, it offers sellers multiple trading formats
not available on the GDS such as auctions, last-minute deals, and reverse-bidding
auctions. It can be customized to facilitate improved marketing strategies,
performance and revenue reports. Importantly, it can empower the travel agent
community with the tools to compete.

4.3 Tourist Transport Operations: An Introduction:

The essential characteristic of the production function is to bring together human
resources, physical resources, financial resources technology to produce goods and
services in order to satisfy the customer’s needs. Therefore, operations refer to the
 
 
88
way in which organization transforms its input into output, i.e., transforming
resources in to goods or services.

In simple words, all productions or operations are purposeful activities of an
organization. Each operation adds value to some entity through a variety of means.
This may include a change in the form or state of inputs or value additions through
locations or inspections. For example a taxi available at the exit point of an airport
adds value to the service in comparison to a person travelling independently.

4.3.1 Operational Requirements:

There are various operational requirements for the smooth conduct of transport
business. Such requirements depend upon a large number of factors, such as, type
of business, location, type of product, legal framework, production process,
existing market conditions, etc. But, in common, the various operational
requirements can be summarized under the following heads:

i) Vehicles

ii) Well-equipped office

iii) Trained manpower

iv) Parking garage

v) Maintenance facilities

vi) Communication facilities

vii) Selling network

viii) Capital requirements

Vehicles: Vehicles are a prerequisite for movement of tourists from one pla

cd

۶ بازديد
 
 
Transport Services in Tourism ETS-104
71

study of Airport infrastructure at Nagpur and submitted a report on October 26,
2004. The report is under examination. Cabinet has approved international status to
Nagpur Airport and has also approved re-naming it as Dr. Ambedkar International
Airport. The Indian Air Force (IAF) is also implementing its GAJRAJ Project
adjacent to the MIHAN Project. High-level meetings are taking place exchange
equivalent land between Govt. of Maharashtra and Ministry of Defence to facilitate
implementation of the MIHAN Project. Government of Maharashtra has already
formed a Special Purpose Vehicle (SPV) in the name of Maharashtra Airport
Development Company (MADC) for development of MIHAN.

Check Your Progress:

Answer the following question:

1. Major road network at national and state level is classified as - National
Highways (NH) and __________________.

2. In India, the share of transport in GDP is approx. equal to ___________
and road transport is equal to ______________.

3. In 2004, an approximate motor vehicle population in India was
___________ million.

4. The railways were introduced in India in the year ___________ between
_____________ and _________________.

5. Commercial aviation took off in India on February 18, 1911, when a
French aviator, Henry Piquet set a world record by flying the world's first
air mail from _____________ to ______________.

6. ICAO and DGCA stands for _______________________

7. There is a proposal from Government of Maharashtra to construct
International Multi Model Passenger and Cargo Hub at ________.
 
 
72
Check your answer with the one given at the end of the unit.

3.8 Summary:

Transport sector in India has expanded manifold in the fifty years after
independence, both in terms of spread and capacity. The growth in the importance
of transport sector is borne out by its growing share in GDP. The share of transport
in GDP is 5.5% and handles more than 60 percent of freight and more than 80
percent of passenger traffic in India.

The total road length in India has increased significantly from 0.399 million kms as
of March 31, 1951 to 3.38 million kms as of March 31, 2004, making Indian road
network one of the largest road networks in the world. The surfaced road lengths
have also increased from 0.157 million kms to around 1.604 million kms in the
same period.

There has been a staggering 100-fold increase in the population of motorized
vehicles. However, the expansion in the road network has not been commensurate
with this increase. The motor vehicle population has grown from 0.3 million in
1951 to over 30 million in 2004.

After Independence, the railways of the country were totally integrated and
brought under the unified management of the Railway Board. Today, the Indian
Railways (IR) has a network spread over 63,000 route kms. and 7,000 stations
throughout the length and breadth of the country. It carries 12 million passengers
and more than 1.2 million tonnes of freight daily, accounting roughly for 40 per
cent of the freight and 2 % of the passenger traffic in the country.

Water transport too has seen remarkable growth since independence. Today, India
has a long coastline of 7,516.6 kms, a number of ports (11 major and 139 minor
working ports) and a vast hinterland. In terms of ports, now we have approximately
11 intermediate and 168 minor ports.
 
 
Transport Services in Tourism ETS-104
73

Since the dawn of Independence, civil aviation in India has made giant strides and
today it is a major contributor to the growth of the national economy. The
availability of cheap, war-surplus Douglas-DC3 aircraft gave rise to many new
airlines, opening up more routes across the country. However, the early 1950s saw
an alarming slump in the financial condition of many of the new airlines,
ultimately prompting the Government of India to nationalise the air transport
industry.

Apart from providing connectivity in a large and diverse country like India and
serving the transportation needs of people in a speedy, cost-effective and efficient
manner, the aviation sector has also greatly facilitated the development of domestic
and international tourism, business, commerce and trade.

3.9 Answers to Check Your Progress:

1. State Highways (SH)

2. 5.5 and 3.5.

3. 30 Million

4. 1853, Mumbai and Thane.

5. Allahabad to Naini.

6. International Civil Aviation Organisation and Directorate General of Civil
Aviation.

7. Nagpur.

3.10 Suggested Readings:

Burkart, A.J. and Medlik, S., Tourism: Past, Present and Future. Heinmann,
London, 1974, p.44, 47.

Bhatia,A.,K.,(2001),Tourism Development-Principles and Practice. Sterling
Publishing Pvt Ltd., New Delhi.
 
 
74
Cooper, Fletcher,Gilbert,Wanhill. Tourism Principles and Practice, Pitman,
p.76

Course material, MTM 14, IGNOU and www.indiabudget.nic.in

Holloway, J.C., The Business of Tourism. Macdonald and Evans, London,
1983.

Kamra,K.,K., and Chand Mohinder, Basics of Tourism. Kanishka
Publishers, New Delhi

Mill, Robert Christie, and Morrison, Alastair, M., The Tourism System.

Middelton,Victor, T.,C., Tourism Marketing. Heinman Publishing, p.241.

Press Information Bureau, Government of India.

Seth, Pran, Nath, (1991), Successful Tourism Management Vol II. Sterling
Publishing Pvt Ltd., New Delhi.

Tewari, S.P., (1994), Tourism Dimentions. Atma Ram and Sons, New
Delhi.

www.indiacore.com/roadways.html.

www.indianrailways.gov.in

3.11 Review Questions:

1. “There has been a substantial growth in the air transport sector in India
especially in the post-independence era”. Explain the statement.

2. Discuss the growth and development of surface transport sector (both rail
and road) after post-independence era.

3. Highlight the planning perspective of Government of India towards
transport sector in terms of Budget allocation.
 
 
Transport Services in Tourism ETS-104
75

4. Highlight the Government initiatives in the transport development in India.

5. Explain the possibilities of water transport in India.
 
 
76
UNIT - 4

TOURIST TRANSPORT SYSTEM: DISTRIBUTION
AND OPERATIONAL REQUIREMENTS

Structure:

4.0 Objectives

4.1 Introduction

4.2 Tourist Transport Distribution System

4.2.1 Benefits of Distribution Channels or Intermediaries

4.2.2 Structure of Distribution Channels

4.2.3 Distribution Channel Function

4.2.4 Number of Channel Levels

4.3 Tourist Transport Operations: An Introduction

4.3.1 Operational Requirements

4.4 Summary

4.0 Objectives:

After reading this unit, you will be able to:

Explain the tourist transport system;

Discuss the distribution system in transport sector;

Explain the benefits, structure and functions of distribution channels;

Describe the number of channels in tourism transport sector; and

Explain the operational requirements in tourism transport sector.
 
 
Transport Services in Tourism ETS-104
77

4.1 Introduction:

Tourism transport as a product, in its widest sense, is everything that the visitor
consumes not only at the destination but also en route to destination; transport
provides some key elements of the tourism product. Infact, as per Leiper, transport
makes an important link between three geographical elements of the model. These
are traveller - geographic regions, transport destination regions and transit route
regions. Travellers generating regions represents the generating markets for
tourism and in a sense provide a ‘push’ to stimulate and motivate travel. It is here
that tourist searches for information, makes bookings and departs for his
destination. In many respects, a tourist destination region represents the ‘sharp end’
of tourism. At the destination, the full impact of the tourism is felt and planning
and management strategies are implemented. The destination is also the reason for
tourism. The pull to visit destination energizes the whole system and creates a
demand for travel in generating region. It is therefore at the destination, where the
most noticeable and dramatic consequences of the system occur. The travel route
region represents not only the short period of the travellers to reach the destination,
but also the intermediate places, which may be visited en route. There is always an
interval in a trip when the traveller feels that they have left their home region but
not yet arrived. …. [Where] they choose to visit (Leiper, 1990, p.22)

Basic transport system is reflected in the following figure:

Figure-4.1

Source: Leiper, N., Tourism System, 1990

Traveller Departing Tourist Tourist

generating Transit route regions Destination

Regions Returning tourist Region

Environments: Human, Socio-cultural, Economical, Technological,
Physical,

Political, Legal etc.
 
 
78
4.2 Tourist Transport Distribution System:

Most of tourism organizations have limited production units, especially in transport
sector, such as taxi firms, independent travel agents and tour operators, destination
management companies, where the choice of location is the most important
business decision. There are a number of reasons for developing distribution or
access system, but the overriding reason is to generate sales revenue in addition to
what may be sustained solely by a good location. Whilst, to some extent, additional
expenditure on advertising or other communication or alternatives to creating more
point of sale, in practice there is usually a balance to be achieved between
promotion and place. A massive demand generated by advertising could be lost,
for example if convenient points of access were not available to turn demand in to
sale. Sales promotion and merchandising, which take place at points of sale, are of
course vital activities in travel and tourism marketing, and the possibilities and
the requirements of such promotion reflect and influence the choice of distribution
systems.

The factors which focus attention on supplementary points of sale are:

1. Growing size of business (production capacity).

2. Increasing number of units within a group or chain under one ownership is
linked in marketing cooperatives.

3. Greater distance which customer travelled to reach a unit-- especially where
international travel is involved.

4. The greater importance of drawing in first time rather than repeat visitor, inorder
to grow.

5. Growing competition for shares of market, for which there is excess capacity in
a location.

6. The need to reduce dependence on day-to-day sales by selling capacity ahead of
production, through a reservation system.
 
 

uj

۷ بازديد
 
 
 
 
 
 
 
 
 
 
 
 
Let’s practice! You can label every word in these sentences!
Noun (N) Verb (V) Adjective (Adj) Adverb (Adv)
1. The student tasted the hamburger.
2. The hamburger tasted good.
3. The very big dog appears cute.
4. The young child was skipping quickly.
5. Hope should not be ignored.
6. The girl feels the warm blanket.
7. The girl feels incredibly sick today.
8. Today is not becoming a beautiful day.
12
 
 
Pronouns
(Personal and Possessive)
A pronoun is a word used in place of a noun or another pronoun.
The word that a pronoun stands for is called its antecedent.
Ray said he hates getting up early for school.
Possessive Pronouns show ownership:
Kara drove her car.
***Look at the chart below too see all the personal and possessive pronouns.
(Possessive are in parenthesis)
Singular Plural
First Person I, me (my, mine) We, us (our, ours)
Second Person You (your, yours) You (your, yours)
Third Person He, him, she, her, it (his, her, hers, its) They, them (their, theirs)
Finding the Pronouns and Antecedents
Underline all the pronouns once. Underline their antecedent twice.
1. Years ago children were told to jump up and down on the earth so that its plants would be stimulated to grow.
2. Boys were probably the first jump ropers, impressing girls with their speed.
3. Jump rope probably became more popular with girls when one girl added her songs to the game.
4. In hopscotch, children hop over lines and test their balance.
5. Gail remembers, “One of my favorite games was tag.”
6. If players didn’t “freeze” when tagged, their movements could cost them the game.
7. Running was its own reward and being chased was exciting.
8. Billie Holiday was a jazz singer admired for the unique quality of her voice.
9. Because it is understood by people of all nations, music is considered a universal language.
10. Its location near the Sahara Desert and the Niger River made Timbuktu a thriving commercial city.
11. Malcolm and Greg do their homework in the library.
12. Many Europeans use bicycles as a means of transportation to and from their work.
_
13
 
 
Other Kinds of Pronouns
Reflexive & Intensive—these are formed by adding –self or –selves to personal pronouns
Reflexive reflects action back upon the subject. Intensive emphasizes a noun or pronoun in the same sentence.
Myself, yourself, himself, herself, itself, ourselves, yourselves, themselves
Donna prepared herself for a long day.
---------------------------------------------------------------------------------------------------------------------------------------
Demonstrative—point out SPECIFIC persons, places, ideas, or things.
this, these, that, those
The people at the end of the line will get better tickets than those at the end.
---------------------------------------------------------------------------------------------------------------------------------------
Indefinite—do not refer to specific persons, places, ideas, or things. It usually does not have an antecedent.
Another, anybody, anyone, anything, each, everybody, everyone, everything, much, neither, nobody, no one,
nothing, one, somebody, someone, something, both, few, many, several, all, any, more, most, none, some
Several of the fans waited in the rain.
--------------------------------------------------------------------------------------------------------------------------------------
Interrogative—ask a question
Who, whom, whose, which, what
What is your favorite song?
---------------------------------------------------------------------------------------------------------------------------------------
Relative—is used to introduce dependent clauses (something that can’t be a sentence alone)
Who, whom, whose, which, that
The seats that the students asked for were unavailable.
Identify the boldface pronouns.
1. Which is the oldest zoo, the Philadelphia Zoo or Central park Zoo in New York? __________________
2. Kodiak bears sunned themselves on the towering rocks. __________________
3. Those are grizzlies, an especially vicious type of bear. __________________
4. Karl Hagenbeck, who was an animal dealer, developed the idea of putting moats _________________
in front of animal cages.
5. About 200 years ago, anyone with money could establish a small zoo. __________________
6. You yourself could ride on the back of a giant tortoise. __________________
7. Few of the earliest zoos made the preservations of animal species a priority. __________________
8. The Arizona-Sonora Desert Museum, which is a small zoo in Tucson, contains __________________
native plants and animals.
9. Where are the wallabies that look so much like kangaroos? __________________
10. The watchful mother quail guarded the babies herself. __________________
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PRONOUN CONTEST!
This exercise covers ALL pronouns: personal, reflexive, intensive, demonstrative, indefinite,
interrogative, and relative.
In the following sentences, be the first to underline ALL __________ pronouns correctly!
You can use previous pages to help you—it will just take you more time .
1. While walking through the zoo’s rain forest, I myself saw the anaconda slither under a shrub.
2. The gibbons amused themselves by swinging from tree to tree.
3. This is the largest bison in our zoo.
4. Many of the visitors were awed by the new aquarium.
5. Who is going to view the snake display?
6. Peacock feathers themselves are things of beauty.
7. Luckily, the animals seem undisturbed by the large number of people who come to see them.
8. Which is larger, the gorilla or the orangutan?
9. The curator, who oversees the animals, is usually a highly-trained zoologist.
10. Everyone entering the insect display was given a magnifying glass.
11. Melissa startled herself when she suddenly came upon the Komodo dragon.
12. Several of the zebras were thundering across the savanna area.
13. The veterinarian herself is responsible for the medical needs of the animals.
14. Animals that roam the grasslands include giraffes, zebras, and lions.
15. Is this a bighorn sheep or an ibex?
16. A trained zookeeper himself is directly responsible for the animals under his care.
17. What are the jaguars eating?
18. A colorful macaw was grooming itself high atop the palm tree.
19. The tracks of the ocelot differ from those of the lynx.
20. Whose was the idea of making zoos more naturalistic?
21. The platypus, whose appearance is quite unusual, is a native of Australia.
22. Often we can see ourselves reflected in the antics of the monkey.
23. One of the pandas was eating a bamboo shoot.
24. Bactrain camels are over there; these are the Dromedaries.
25. The magnificent lion carried himself with grace and dignity.
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Prepositions
A word that shows the relationship between a noun or pronoun and another word in the sentence.
Commonly Used Prepositions
A preposition begins a prepositional phrase. A prepositional phrase begins with a preposition and ends with a
noun or pronoun, called the object of the preposition.
Note: You can have adjectives and adverbs in prepositional phrases, but NO VERBS!
Complete the following sentences. Circle the object(s) of the prepositional phrase.
1. I am going in ___________________________________.
2. On _______________________ you will find your make up work.
3. They are going to go inside ______________________________.
4. Throw the ball over _________________________________________.
5. Please drive around ________________________________________.
Prepositions that consist of more than one word are compound prepositions.
Commonly Used Compound Prepositions
6. Go to the game instead of ___________________________________________.
7. The dog walks ahead of _________________________________________.
8. Aside from _______________________________, you did really well in this class.
Underline the prepositional phrases in the following sentences. Circle the preposition.
1. Shippers in the Midwest have always looked longingly toward the Atlantic Ocean.(2)
2. The Great Lakes have always had a large amount of traffic.(1)
3. Large steamers sailed fairly easily from Duluth to Detroit. (2)
4. A major problem has been the linkage of this traffic on the lakes with the ports of the East Coast
and Europe. (4)
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according to by means of in place of on account of
aside from in addition to in spite of out of
because of in front of instead of prior to
about before during off toward
above behind except on under
across below for onto underneath
after beneath from out until
against beside in outside up
along between inside over upon
among beyond into since with
around by like through within
as despite near throughout without
at down of to
 
 
Preposition Practice
Underline the prepositional phrase in each sentence and circle the preposition. Remember that compound prepositions
have two or more words.
1. A quilt is simply a cover for a bed.
2. But, to many women and children, it has a deeper significance.
3. In colonial America, women often sewed and assembled quilts together.
4. These quilting parties were a chance for much-needed socialization.
5. Each piece reminded the quilter of a loved family member or friend.
6. Quilts were often presented as gifts.
7. Instead of money, young newlyweds would receive a quilt.
8. Today, quilts have regained much of the popularity they had years ago.
9. By means of quilts, people today can touch the past.
More of the same… But please not when commas are used and when they are not!!!
1. Woodworking means forming wood into useful or beautiful objects.
2. A competent woodworker needs a number of tools for the job.
3. For measuring and cutting, you need rulers, framing squares, and scissors.
4. According to most modern woodworkers, however, an electric saw is the preferred tool.
5. With a plane, the woodworker shapes and smoothes the wood in fine items.
6. Rubbing with abrasive sandpaper makes surfaces smooth enough for the last step in the process.
7. Woodworkers use simple paintbrushes for the painting and final touch on the project.
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Conjunctions
A conjunction connects words or groups of words.
Coordinating Conjunctions connect words or groups of words of equal importance in a
sentence.
Examples: Sonia and her friends watched the new music video.
The action started out at the beach, but the scene changed quickly.
and, but, for, nor, or, so, yet
Correlative Conjunctions are word pairs that serve to join words or groups of words.
Examples: You will not only hear your favorite song but also see the band.
Either the music or the visual images will grab your attention.
both…and either…or neither…nor whether…or not only…but also
Subordinating Conjunctions introduce a subordinate clause—clauses that cannot stand alone—and join them
to independent clauses.
Examples: The band waited while the director checked the lighting.
Although music videos are short, they are expensive to produce.
After as though if so that when
Although because in order that than where
As before provided unless whereas
as if even though since until while
Conjunctive Adverbs are used to express relationships between independent clauses.
Example: The invention of the transistor radio contributed to the rise of rock and roll; similarly, the
introduction of cable television helped launch music videos.
Accordingly hence still
Also however therefore
Besides instead thus
Consequently nevertheless furthermore
Finally otherwise similarly
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Conjunction Worksheet
Underline the coordinating conjunctions in the following sentences.
1. Pulling on her boots and taking her walking stick, Grandma went to get her mail.
2. Maddie would not eat meat nor buy processed food containing preservatives.
3. Kari always uses brown paper bags or the comics to wrap presents.
4. Needing to study but wanting to play soccer, Maggie had to check her schedule carefully.
5. He kept going in a southeasterly direction, for he remembered seeing a campsite there.
6. Assertive yet sensitive—that’s a good combination of leadership qualities.
7. Ben never learned how to drive, so he took the bus everywhere.
Underline the correlative conjunctions.
1. I not only like oatmeal for breakfast, but I also like it for lunch.
2. Both my brother and my sister are graduating today.
3. Either we celebrate your birthday today, or we celebrate it on the weekend.
4. This table is neither stable nor level.
5. He decided he would enjoy the vacation whether he took it in the summer or he took it in the fall.
Underline the subordinating conjunctions.
1. Since it was my birthday, my mother gave me guitar lessons for a gift.
2. Although I could take them any time I wanted, I began my first lesson in the summer.
3. I went to the music store where my teacher showed me different kinds of guitars.
4. After he showed me the six different strings on the guitar, he explained the guitar’s other parts.
5. Since my first lesson went well, my mother took me to an ice-cream shop.
6. Because I want to join a band, I practice an hour every day.
Underline the conjunctive adverbs
1. We were at home; nevertheless, the package, arrived safely.
2. The dictionary is a valuable tool; however, not all dictionaries agree.
3. We must leave at once; otherwise, we will be late.
4. The outfielders wear glasses; consequently, the sun won’t find them.
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